Discover how dental marketing psychology can transform your practice. Learn the consumer behavior strategies that convert more patients than demographics alone. Stop chasing tactics and start understanding what makes patients buy dental services.
Stop Chasing Tactics: Why Understanding Consumer Psychology Beats Every Marketing Trick Read More »
Learn proven dental case acceptance strategies from Dr. Michael Sonick’s 40+ years of experience. Discover how storytelling, vulnerability, and patient-focused communication can transform treatment presentations and boost case acceptance rates in your dental practice.
Connection Closes 50% More Dental Cases Than YOUR Credentials Read More »
Discover how orthodontic patient experience hospitality sets practices apart. Dr. Brice Gilliam shares strategies for memorable patient care.
The Customer-First Secret Orthodontists Are Missing Read More »
Explore the future of orthodontic practice through 5 key scenarios: AI treatment planning, 3D printing appliances, corporate consolidation, and smart orthodontic devices. Get actionable steps to prepare your practice for emerging orthodontic technology trends.
Does ChatGPT Know the Future of Orthodontics? Read More »
Practices grow where attention goes. Trade the microscope for a simple compass, coach your team to do the same and you will create a practice that prints wins at work and at home.
When Perfection Becomes A Prison: Focus On Outcomes & Watch Your Practice Grow Read More »
Discover the right orthodontic practice marketing strategy for your practice. Learn how to choose between Meta ads, Google ads, and SEO based on your practice persona, budget, and growth goals. Expert insights from veteran growth agencies on building sustainable patient acquisition systems.
The $4,500 Question: Meta vs Google Ads Read More »
If your freezer meals come with a side of brain fog and bloating, it’s time to rethink what “convenient” actually means. In today’s high-speed world, we’re drowning in options for quick meals—DoorDash, frozen entrees, meal kits that ship to your door. But convenience often hides a high cost: your energy, your focus, and your long-term
Lance Armstrong’s Former Chef: Fast Food Is Killing Your Potential! Read More »
Let’s be honest—branding gets oversimplified. For most practices, “branding” means a logo, some colors, maybe a new website. You spend the money, get the files, and check the box. But here’s the problem: that’s not your brand. That’s the tip of the iceberg. What makes patients choose you, trust you, and tell others about you?
How the 7-Second Rule Can Make or Break Patient Trust Read More »
Most orthodontists are brilliant clinicians. You’ve spent years mastering your craft, building a practice, and serving patients. But when it comes to building lasting wealth, many are unknowingly operating on financial quicksand. They’re told to max out retirement plans, buy properties, or jump into high-yield investments—but all without a solid foundation. Here’s the truth: you
Stop Chasing Returns—Start Building Stability Read More »
When something breaks in your dental practice—whether it’s the schedule falling apart, collections slipping, or a team member underperforming—it’s tempting to point the finger at people. But what if the real problem isn’t the person, but the system they’re working in? Tiffany Fleisch, a seasoned fractional COO and longtime operator in dental organizations, has a
Stop Blaming Your Team—Fix Your System Read More »
Most dental practices focus their marketing efforts on landing the “big ticket” treatments — full arches, implants, and cosmetic makeovers. But at Southern Roots Dentistry in Shreveport, Louisiana, Abby Howell and her team took a radically different path. They built a thriving, multi-location practice by focusing on the smallest starting point possible: getting new patients
Why Focusing On NEW PATIENTS Is The KEY To Dental Success Read More »
Most young orthodontists are told to grow. Faster. Bigger. More locations. More chairs. But no one talks about what happens when you actually succeed—when you’ve grown a large, high-performing practice only to discover it’s now too big to sell. That’s exactly the position Dr. Sami Webb found herself in after two decades of building one of
Too Successful to Sell? The Exit Strategy No One Talks About Read More »