Recognizing When A New Website
Is Right For Your Business
Create Marketing That People Love
We live in a world that’s constantly changing. The mediums through which we communicate and through which we access media are completely different than they were even a decade ago.
You’ve probably heard the term inbound marketing thrown around in professional circles. It’s a big buzzword in modern marketing, and with good reason. Inbound marketing fills in all the gaps left by old-school marketing. It’s tailored directly to the person that sees it, resolving a defined need of that individual.
It’s quick, accessible, and inexpensive. And unlike the billboard, it’s data-driven. In other words, you’ll be able to track everything that takes place as a result of your marketing.
This eBook will show you how to:
- When to redesign your website
- How often to redesign your website
- Implement Inbound Marketing
- Features to avoid
- Which CMS is right for you
- The importance of a responsive website
“A well-designed website that puts the user first is crucial to the success of any medical practice.”
Luke Infinger, Co-Founder of HIP
Take a Sneak Peak Inside This Guide
Recognizing When a New Website is Right for Your Business
Even though your instinct may tell you to embrace the full arsenal of web design tools that are available to you, there are a few that you should be avoiding at all costs. At best, they make a website more difficult to use than it needs to be. At worst, they focus too much on what is hot “now” and will force even more drastic changes in the future.
One of those features is the sliding banner, which is not only detracting but is also not good for mobile devices. It will also cause your page to load much slower than it should. Remember that according to KISSmetrics, almost half of allcustomers expect a site to load in less than two seconds. A full 40% will abandon a site that takes longer than three seconds to load, so speed is essential. Instead, you should be using a single image or a Jumbotron with a well-placed call to action.