We're all about growth.

Orthodontic Secrets

We specialize in helping orthodontists expand their practice by finding new patients, improving the patient intake process, positioning the practice as a provider of choice, and creating a practice culture employees and patients want to be a part of. We are so passionate about helping orthodontists become leading providers of choice that we are giving our playbook to you. We want you to see exactly how to grow your practice and the tools we have to offer to help you along the way.

Ebooks

TC Checklist Resource

TC Checklist

Increase new patient starts with this TC Checklist. After working with the top orthodontic practices in the nation we have put together this checklist for treatment coordinators to help book more new patients and bolster same-day starts.

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TC Price Strategies eBook

TC Price Strategies

Discover these 5 game-changing price strategies utilized by the nation’s best orthodontic practices. Discover how to overcome price objections and start more patients every day!

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Orthodontic Success Secrets 2.0 ebook

Orthodontic Secrets

We specialize in helping orthodontists expand their practice by finding new patients, improving the patient intake process, positioning the practice as a provider of choice, and creating a practice culture employees and patients want to be a part of. We are so passionate about helping orthodontists become leading providers of choice that we are giving our playbook to you. We want you to see exactly how to grow your practice and the tools we have to offer to help you along the way.

→ Learn More

Recognizing When a New Website is Right for Your Business

Even though your instinct may tell you to embrace the full arsenal of web design tools that are available to you, there are a few that you should be avoiding at all costs. At best, they make a website more difficult to use than it needs to be. At worst, they focus too much on what is hot “now” and will force even more drastic changes in the future.

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Inbound Marketing Versus Outbound Marketing

A simple fact of the matter is that there is no “one size fits all” strategy when it comes to marketing. There are a huge number of variables that you have to consider – from the type of message you’re trying to send to the type of audience you’re trying to reach – that will all dictate exactly how, where and most importantly why you should be contacting this particular set of people at this particular moment in their life.

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Blog

Success Stories

Leland Orthodontics

Dr. Andrew Leland sought out HIP because he finally realized his “homemade” processes hit a plateau when it came to growth for his practice. After reading Luke Infinger’s Practice Growth series of books, he declared to his team, “we’re transitioning from a small orthodontic practice into an orthodontic business!”

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Sparkman Doctors

Sparkman Orthodontics

When Sparkman Orthodontics joined with HIP, they had worked with many marketing agencies over the years. Dr. Sparkman, an orthodontist who has owned a practice for over 17 years, had his goals set and knew it would take the right partnership to reach those goals. The first goal was a new website. One that would wow patients and streamline the process of getting started with treatment. The second major goal was to reach $10 million in production within two years or less.

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Dr. Castilla & Patient

Castilla Orthodontics

When we met Dr. Ana Castilla, she had been running her practice since 2013, growing it from averaging nine starts per month to now doing well over 1,000 starts per year. Since purchasing the practice, her model has evolved over the years, becoming more specialized and more in-tune with the demographic of her target patients.

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Murphy Orthodontics

Case Study Partner: Murphy OrthodonticsSince: September 2021 From HIP Skeptic To Raving Fan See How 1,178% ROI Turned Into $2.2M In New Revenue OVERVIEW When

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Wentz Orthodontics

When we started working with Wentz Orthodontics, they were a thriving 9-office practice looking for moderate growth. After all, an 8-figure business can only scale so quickly, right? Before they knew what hit them, Wentz was booking 61% more new patient exams than the previous year and dominating both paid and organic results through the Lubbock, Texas area. Let’s take a look at what happened and how Wentz Orthodontics has added as much as $4.5M in gross production in a single year working with HIP.

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Dr. Farina

Farina Orthodontic Specialists

When we started working with Farina Orthodontics in Tampa, Florida, the circumstances for growing a business were about as dire as possible. The COVID pandemic had just struck, and the restrictions were at their worst. People couldn’t leave the house, offices were closed, and uncertainty was everywhere. So, how did we help Dr. Farina and his team continue to find patients for their three locations? And how did we create growth for them while the world economy was paralyzed? Let’s take a look…

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SmileCrew Orthodontics

Dr. Connor Despot bought his practice in Buda, TX, in October of 2019. And while he was planning on growth from the beginning, he describes those early days as “pure chaos.” They were almost 100% dependent on doctor and patient referrals initially, which meant that revenue was unpredictable and outside their control. So they started spending big money on Google ads but couldn’t tell if it was bringing them any business. Dr. Despot was determined to succeed and serve his growing community. And he realized that if he wanted to grow, he’d need to invest in the systems and partners to help him plan, track, and scale that growth. So he hired HIP and implemented our Patient Acquisition and Retention Framework (PARF®). The rest, as they say, is history…

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All Smiles Orthodontics

Dr. Ernie McDowell of AllSmiles Orthodontics always believed in marketing. But while he was willing to invest, he was never sure how much it made sense to spend. Because he couldn’t clearly see what that investment was doing for him. But that all changed after he met HIP. Once we started running ads for him and he could see the ROI directly in our PracticeBeacon CRM software, he was hooked.

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Cassinelli, Shanker, & Baker Orthodontics

Cassinelli, Shanker & Baker Orthodontics is a beloved institution in the Cincinnati area, with a ⭐⭐⭐⭐⭐ rating on Google on over 650+ reviews. So they’ve done a lot of things right over the years. But when they came to us, they didn’t want to let complacency keep them from realizing their potential. They knew that more growth was possible and wanted a way to squeeze more profit out of their multi-location practice.

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Marketing By Practice Type

Orthodontics

We know orthodontics. Our proven framework gives you the competitive edge to stand strong in your market. We get you in front of the right prospective patients at the right time. Our tried and true process reduces friction, making it easier than ever to engage, educate, and delight your patients.

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Oral Surgery
Oral Surgery

Building a credible online presence doesn’t happen overnight, but with consistent digital marketing efforts, you can top search results and achieve your dream results in no time. We’ve implemented oral surgery marketing strategies and conducted field research that makes us confident that these methods lead to a significant increase in new patient appointments and periodontal practice growth.

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Dental Marketing Ideas That Work
General Dentistry

By drawing in more prospective patients and showcasing your expertise and professionalism, you will increase new patient appointments, and your dental practice will enjoy a huge increase in revenue.

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Cosmetic Dentistry

We help you identify which digital marketing efforts work best for your practice — while you focus on what you’re good at: cosmetic dentistry. Our team will make sure your practice gets noticed and achieves your desired results.

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Pediatric Dentistry

Our team of skilled marketing experts will work with you to create a compelling strategy that targets patients seeking pediatric dentistry services you want to reach most, and ensures you are forging the connections you want.

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Dental Implant Patient
Implant Dentistry

By using these dental implant marketing ideas to reach an untapped market, you are elevating your practice to the next level of success. An effective marketing strategy for these devices will attract a new customer base that will increase the growth rate of your business and allow you to perfect more smiles than ever before.

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Get Paitents In The Chair
Periodontics

We rely on a variety of methods to discover your goals, desires, and needs for your periodontic practice. We craft a compelling strategy designed to boost your brand awareness and allow you to connect with patients seeking periodontic services.

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Work With The Growth Partner Behind The Nation's Fastest-Growing Ortho Practices

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Are you ready for a growth system that’s proven to drive exponential results for orthodontic practices of all sizes?

We’ll help you transform your practice to serve your patients better, empower your team, and build a business and lifestyle that are 100% sustainable.

We only have the capacity to onboard a few partners each month, so don’t wait! Book your call today.