Healthcare providers rely increasingly on technology to help them optimize processes, find more patients, and stay ahead of the competition. PatientPop is quickly becoming one of the most popular practice management solutions for healthcare providers wanting to boost their online presence and improve patient engagement.
In this article, we’ll dive into PatientPop to understand what it is and how it works. Plus, we’ll look at PatientPop reviews to see exactly what’s driving the growth of this all-in-one practice management software.
What Is PatientPop?
If you can imagine a single platform that handles all your healthcare practice’s growth needs — that’s PatientPop. It’s a hybrid software platform and service agency that helps you optimize healthcare marketing, patient engagement, and practice management. PatientPop aims to boost your practice’s performance in the areas that most impact your growth and help you grow in an increasingly competitive market.
From enhancing your practice’s online visibility to streamlining appointment scheduling, PatientPop can help your practice grow AND save money. So, let’s look at the core functions of PatientPop to see precisely how it works.
Healthcare Marketing Services
PatientPop’s healthcare marketing features are designed to step up your online presence and give your practice a competitive edge.
Some of the elements, like your website, booking, and reputation management, will be set up by them but then managed by you. Others, like paid advertising and social media management, require ongoing management by their team.
Within their suite of marketing services, PatientPop helps with the following:
- Mobile-ready website design
- Search engine optimization (SEO)
- Online reputation management
- Social media management
- Paid advertising strategies
- Online booking automation
- Patient satisfaction surveys
- Email marketing campaigns
- Measurable growth metrics
Their website design service helps healthcare practices improve their online presence through an enhanced user experience and mobile-optimized design.
PatientPop websites build your credibility by showcasing patient testimonials and social proof. Their team will optimize your website with SEO best practices to bring in more traffic. And they’ll set up easy appointment booking integrations to let your patients quickly and easily schedule appointments without bothering your front desk.
But they also go beyond what a web design company would do by managing your social media and paid ad campaigns. And there are clear advantages to working with an ad team that benefits from seeing what’s working for thousands of other healthcare practices.
Ultimately, PatientPop aims to help healthcare practices stand out online, making it easier for potential patients to find and choose your practice.
Patient Engagement
Patient engagement is as critical as marketing to build a loyal patient base and create long-term growth. PatientPop gives you a range of patient engagement tools that focus on increasing patient satisfaction and simplifying communication through appointment reminders, online scheduling, and patient feedback management.
These patient engagement tools include:
- Convenient online booking tools
- Reaching more customers through social media, SEO, and paid ads
- Direct integration with your EHR for streamlined communication
- Online scheduling through Google, Yelp, and other online services
- 2-Way Text messaging with patients
- On-site live chat messaging
- Convenient patient portal
- Digital registration & forms for a smoother in-office experience
Across the board, PatientPop’s communication tools make life easier for your patients and enable 2-way conversations. They help streamline the appointment scheduling process, reduce no-shows, and make it easier for your patients to stay connected with your practice. When you deploy them effectively, they make your patients feel valued, seen, and heard. These features help you achieve your long-term goal of keeping them engaged and satisfied with your practice.
Practice Management
Every successful practice today must master the art and science of running an efficient office. PatientPop offers efficiency-boosting solutions, including performance tracking, analytics, and integrations with popular EHR and practice management systems.
These features help your practice optimize operations and make smarter data-driven decisions:
- See the entire patient journey & history in one place
- No need for multiple programs or apps
- Appointment booking that appears in EMR instantly
- Automated email and text appointment reminders
- Less busywork = happier and more productive staff
PatientPop helps medical providers and dental practices streamline your front office workflow so your team can focus on providing personalized care to your patients. It puts your entire patient history, scheduling requests, and communication at your fingertips, so your team doesn’t have to switch back and forth between different screens or apps.
When appropriately utilized, the practice management module of PatientPop multiplies the impact of the marketing and engagement modules to supercharge the growth of your healthcare business.
PatientPop Pricing Analysis
You can see that PatientPop is a comprehensive solution, so how much will it cost you?
Pricing depends on your size and needs, but online sources indicate that monthly fees start at around $700 per month, with an additional startup fee for building your new website. The exact cost is custom for each practice and only available after a discovery call with one of the PatientPop team.
It can be a significant investment for a smaller practice, but it’s generally seen as one of the better deals in the practice management category for a couple of reasons:
- Building a new website is a significant expense on its own, and PatientPop also brings the insider knowledge that comes with having built thousands of websites for other healthcare providers.
- If you utilize all the marketing and engagement features well, the investment should pay for itself quickly in new patients and more efficient processes.
So consider the potential return on investment and compare it to other market competitors while carefully assessing your practice’s needs and budget before making a decision.
Patient Pop Reviews
Online Patient Pop reviews offer valuable insights into the platform’s strengths and weaknesses. The perceptions of PatientPop run the spectrum, with some users praising the platform for its customer service and others expressing dissatisfaction with the lack of communication and unfulfilled promises after the onboarding process.
Here, we’ll highlight the most common feedback we saw when analyzing user reviews:
Positive Reviews
- Increased New Patients — Several users reported that PatientPop’s healthcare marketing strategies helped grow their business by attracting new patients monthly with an optimized website and targeted ad campaigns.
- Improved Office Efficiency — Online reviewers praise the platform for streamlining the appointment booking process, automatically syncing with their EMR, and improving office workflow.
- Effective Website & Mobile Design — Users across the board said that PatientPop creates mobile-friendly, aesthetically pleasing, and functional websites optimized for healthcare providers.
- Strong Traffic Generation — Several PatientPop said PatientPop successfully drove traffic to their website, which was especially appreciated by practices without a strong marketing background.
Negative Reviews
- Website Ownership Rights — One of the significant concerns of PatientPop users is that the company retains the rights to everything they created, including your website. Users must start from scratch and build a completely new website when they want to discontinue the service. It’s a significant drawback that concerns both current and former users.
- Conversion Tracking & Accountability — There were complaints about inadequate tracking of conversions (like calls, forms, and appointments) and lack of clear ROI calculations compared to other healthcare marketing solutions, like HIP’s PracticeBeacon software for orthodontists and dentists.
- Delayed Response Times — Users experienced long response times when implementing site changes, edits, and meaningful account changes.
- Inconsistent Customer Service & Support — Several reviews mentioned poor customer service experiences, with difficulty reaching support but easy access to sales teams. There were also some positive reviews of PatientPop customer service, but the bad reviews outweighed the good ones.
- Questionable SEO Effectiveness & Review Authenticity — Some users noted that it took a long time to see any significant improvement in SEO, and there were concerns about the authenticity of some positive reviews.
Final Impressions
The reviews of PatientPop indicate that the service does everything it claims to do — improve your online presence, attract more patients, optimize operations, and streamline patient communication. But it also has flaws, specifically concerns about website ownership and customer service response times.
If you’re considering signing up for PatientPop, we recommend doing your due diligence before committing to a long-term contract.
PatientPop versus Other Practice Management Solutions
Feature Comparison
The competition today is fierce in healthcare practice management, with many options competing for your business — from enterprise solutions like athenaOne that target larger practices to modern solutions like DrChrono, which focuses on mobile practice management solutions.
However, most of these other practice management solutions focus exclusively on streamlining administrative tasks. Many of them also expand to include services like revenue cycle management and billing, which PatientPop doesn’t do. It does integrate seamlessly with many of the most-used EHRs, however, where you can manage some of those other tasks.
Compared to similar solutions, PatientPop offers a unique blend of patient engagement, SEO, and online marketing tools, which are unavailable in most other platforms. So rather than seeking out two different solutions (practice management + a marketing agency), your practice can deal with a single team experienced in both.
Ease Of Use
Users say PatientPop has a user-friendly interface and is relatively easy to navigate compared to some more complex systems in the market. Other software might offer more advanced customization, but that can often mean a steeper learning curve. They’ve also got an experienced team that can help you understand how to implement the solution in your practice most effectively.
Pricing Comparison
PatientPop is generally considered competitive in price. Some alternatives may offer lower pricing tiers but might not include all of PatientPop’s features, especially marketing and SEO tools. Plus, many other practice management solutions cost much more. If you’re looking for a comprehensive solution that encompasses both management and growth, PatientPop might be a good fit. Get a quote to see how it fits with your projected budget.
Unique Selling Points
What sets PatientPop apart is its combined focus on marketing and management. Its unique selling proposition lies in its ability to help you manage day-to-day operations while also powering your practice’s growth and online presence. While most other software focuses on internal management, PatientPop also helps you reach more patients, making it a full-service solution for practices aiming for growth.
Is PatientPop Right For You?
If you want to grow your revenue and run a more efficient healthcare practice, PatientPop is worth a look. It gives you a comprehensive suite of features and services aimed at helping your healthcare practice succeed in a competitive market. From improving online visibility and patient engagement to optimizing practice management, the platform provides an all-in-one solution for healthcare practices looking to thrive.
It’s not perfect (no software is). So be sure to consider the platform’s pricing, your specific needs, and mixed customer reviews when choosing which practice management software is right for your practice.
