The best business names have a way of sticking in your head so that when you need them, they’re always on the tip of your tongue. A great dental practice name does just that, ensuring your dental office pops into the heads of your community when they need a cleaning, have an emergency, or are looking to switch dentists.
Choosing the perfect name will help your practice attract the right patients and set the tone and expectations for the overall experience. If you want to keep your practice top-of-mind in your community, come with us as we will guide you through a step-by-step process for naming your dental practice to ensure it stands out like a perfect smile!
Why Naming Your Dental Practice Matters
Your dental practice’s name plays a crucial role in establishing your brand and marketing your services. It may seem like a small thing, but your brand name communicates multiple things to your patients and potential patients in the community.
Of course, using terms like “dentist,” “smile,” or “teeth” lets people know you’re a dentist and communicates the basics of what you do. But your dental office name can do much more than establish that you’re a dentist.
Let’s take a look at 2 sample practice names:
The first, “High Street Dental Clinic,” lets people know both what you do (dentistry) and where you are (on High Street). That is valuable information. And a street name itself can be a vital brand element if it’s an in-demand neighborhood.
Now let’s look at the second example, “Smile Brite Dental.” This one still communicates that you’re a dentist, but it also gives potential patients a picture of what they can expect. It helps them anticipate a bright, healthy smile and communicates a welcoming and comfortable environment.
People make decisions based on emotions. And they want to feel good about their teeth. While both names are valid options, the second choice may make your job of attracting patients easier.
If you focus on a particular specialty, including that in your name will help people find you more easily. For instance, using the words “kids” or “pediatric” in your name will help you show up more often in searches if you’re a pediatric dentist, ensuring the right patients find you more easily.
Your dental practice name plays a leading role in your marketing and branding. It appears on everything you create, from your website to ads, billboards, and storefronts. So, by creating a name that reflects what you do and what your patients can expect, you’ll set yourself up for success!
Brainstorming Dental Office Names
Group brainstorming sessions are a great way to spark creativity when naming your dental practice. We’ve already established how important a strong practice name is, so getting friends, family, or employees together to riff for an hour or so is well worth the investment.
Encourage creativity and reserve judgment in the moment to allow the ideas to flow freely. Brainstorm ideas in a few different categories to see if you can find the one that works best for the brand you want to create.
Here are some categories to spark your brainstorming session:
Have fun with this! Play with puns, alliteration, or inspiring language for catchy names to see if something sticks. You can use variations on energetic terms and phrases.
Here are some quick examples:
- Dental Dazzle
- Bright Bite Dental Studio
- Pearly Pros Dentistry
- Smile Spark Dental
- BriteVibe Dentists
Specialization + Location
Sometimes clear beats out clever. If you have a dedicated specialty, make sure it’s clear. Or if your street or neighborhood matters to your patients, call it out!
Here are some examples of location and/or specialty-focused names:
- Shadyside Smiles
- Oakland Pediatric Dentists
- North Shore Sedation Dental Studio
- The Squirrel Hill Smile Shop
- Tiny Teeth Pediatric Dentistry
Winning Traits Of The Best Dental Clinic Names
Once you’ve brainstormed an extensive list of names, it’s time to start picking winners and losers. The best dental office names are memorable and unique while defining what you do for your audience.
So try to rate your top choices by these categories:
- Memorability — Clever puns can make lasting impressions and make you feel more approachable. Locations, doctor names, or specialties may be “sticky” as well.
- Clarity — Your name should cater to your specialty if you have one. Words like “family” can often work well for general dentists looking to appeal to a wide range of folks. In any case, be sure it’s clear what you do and who you serve.
- Competition — Analyze local competitors’ names to differentiate your dental office. If many use “dental,” try alternatives like “dentistry” or “dental care” to stand out. And the most clever name in the world won’t stand out if it’s too similar to the dentist across town!
- Searchability — In today’s online world, you MUST consider the SEO implications of your dental practice name. Your chosen name must look good in search engine results, URLs, and social media posts. And by including relevant keywords, you’ll boost your online visibility to attract more new patients.
The ideal name will rank high in each of these categories, making sure that your practice is immediately recognizable, hard to forget, and easy to find online.
Avoid These Pitfalls When Naming Your Dental Office
Should your dental clinic’s name be creative?
And should you focus on the patient experience?
Or your clinical expertise?
It’s easy to get caught up in the naming process and forget what you’re really trying to say. So be sure to answer these questions, keep your goals on your mind, and return to them from time to time to keep you on track.
Here are a few other areas where dental practice naming often goes wrong so you can try to avoid them:
Beware Of Generics
If your brand name is too vanilla, you’ll just blend in with all the other practices and not stand out to potential patients. While Golden Gate Smiles might be an excellent name for an orthodontics office, Main Street Orthodontics will probably get lost in the mix. It’s a fine line; walk it carefully.
Say That Again?
Names that are tricky to pronounce or spell can make it harder for patients to remember or recommend you to friends and family. Your fresh out-of-college hygienist may think “Flossify Dental Clinic” is a great name. But will that stick with your patients? Will it mean something to them? Don’t get too cute for your good — keeping it simple but memorable is better.
Out Of Alignment
Your name should reflect your services and the image you want to build. A name like “Discount Dental” may get clicks, but it won’t work if you offer high-end cosmetic dentistry. You want your dental clinic name to be memorable, but it’s equally important that the right people remember it!
Legal Tips For Naming Your Dental Practice
You don’t want to decide on a name to realize you can’t use it. So remember to check out the legal landscape before finalizing your dental practice name.
First, you should check for competing trademarks or competitors using the same name in your area or state. Using the US Patent and Trademark Office online search tool, you can easily search for US trademarks. And you can search for competing practices using Google Search or state-level business search tools.
Once you’ve confirmed the availability of your name, reach out to legal counsel for advice on trademarking your name and navigating any potential legal challenges that could arise.
Finalizing Your Dental Practice Name
Once you’ve chosen the name you want for your dental practice, be sure to get feedback from colleagues, friends, family, and potential customers before finalizing it.
You may think your name appeals to your patients and accurately represents your services, but your opinion isn’t the only one that matters. Your patients’ opinions matter most, so consider using an online survey or poll to get their feedback. And review the feedback with an open mind to make any necessary adjustments to your chosen name.
You will almost certainly receive conflicting feedback from different sources. So try to weigh the feedback based on who provided it and where you collected it. Not everyone’s voice matters the same amount, and you’re the one who will ultimately need to live with your decision.
By carefully considering third-party feedback on your dental practice name, you’ll boost the chances of picking a name that stands out from the competition.
Now Choose The Name That’s Perfect For Your Practice!
The perfect name for your dental practice is waiting to be discovered. But don’t expect you’ll find it in the first five minutes. Take the time to research, lean on your resources, and find the name that encapsulates everything you want your patients to know about your office.
The time invested will be well worth it. The team you build and the quality of care will play a major role in your success. But the 3 to 5 words that make up your practice name will do an extraordinary amount of the heavy lifting in bringing patients through your doors — so choose them wisely!