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Digital Marketing
For Cosmetic & Plastic Surgeons
Attract Your Ideal Patients
We live in a world that’s constantly changing. The mediums through which we communicate and through which we access media are completely different than they were even a decade ago. You’ve probably heard the term inbound marketing thrown around in professional circles. It’s a big buzzword in modern marketing, and with good reason.
Inbound marketing fills in all the gaps left by old-school marketing. It’s tailored directly to the person that sees it, resolving a defined need of that individual. It’s quick, accessible, and inexpensive. And unlike the billboard, it’s data-driven. In other words, you’ll be able to track everything that takes place as a result of your marketing.
This eBook will help guide you through how Inbound Marketing can help your cosmetic or plastic surgery practice grow and turn website visitors into real patients and real revenue. If you have any questions, the experienced healthcare Inbound Marketing consulants at HIP will be happy to answer them.
This eBook will show you how to:
- Attract Ideal Patients
- Improve Office Efficiency
- Implement Inbound Marketing
- Develop a Brand Image
- Set Smart Goals
- Increase Marketing ROI
“This ebook has impacted me and my staff in a very positive way. We’ve created a better patient experience, increased efficiency, and implemented a way to track marketing success.”
Dr. Nathan Patterson, Owner of Patterson Plastic Surgery
Take a Sneak Peak Inside This Guide
Digital Marketing for Cosmetic & Plastic Surgeons
We live in a world that’s constantly changing. The mediums through which we communicate and through which we access media are completely different than they were even a decade ago, and yet, many marketers have remained stuck in the past. This is especially true in the medical industry, which for the most part clings tightly to the marketing tactics of yesteryear.
These techniques may still be marginally effective, but that won’t be the case for long. The marketing evolution is in full swing, and any business that is not proactive in modernization will get left behind. You may already see this transition taking place, most notably in the form of patients that seek help online first before they call your office. The entity that provides the answers to their questions, in the most clear and informative manner, will gain the trust of that searcher – potentially leaving you in the dust.
