decision-making

Cracking the Sales Code for Orthodontists – Pt. 2

Time: The Most Precious Commodity. Can You Afford to Ignore It? In the world of orthodontics, understanding and effectively selling time can be your secret weapon to closing more cases and turbocharging your practice growth. Ready to delve into this fascinating three-part series? Together, we’ll unravel the psychology behind the art of selling time and […]

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Cracking the Sales Code for Orthodontists – Pt. 1

Sales: A Misunderstood Concept? You’re an orthodontist. The word “sales” might conjure images of insistent folks trying to make a quick buck. But isn’t it time we redefine sales? At its core, isn’t it about addressing needs, offering solutions, and making lives better? As practitioners, isn’t our mission to rectify dental issues and gift our

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