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follow-up

Secrets Every Ortho Resident Should Know Before Applying

You’ve completed your training. You’re clinically ready. But the marketplace doesn’t reward readiness—it rewards relevance, resonance, and results. So the question isn’t how do I get hired? The real question is: How do I become the most strategic investment a practice can make? Let’s reframe the game entirely. Understand The Employer’s True Buying Criteria Orthodontic […]

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Cracking the Sales Code for Orthodontists – Pt. 1

Sales: A Misunderstood Concept? You’re an orthodontist. The word “sales” might conjure images of insistent folks trying to make a quick buck. But isn’t it time we redefine sales? At its core, isn’t it about addressing needs, offering solutions, and making lives better? As practitioners, isn’t our mission to rectify dental issues and gift our

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