A Straight Smile Isn’t Enough Anymore In today’s competitive landscape, patients expect excellent clinical results. A straight smile is the baseline, not the differentiator. What truly sets your orthodontic practice apart is how patients feel from the moment they walk through your doors. Dr. Brice Gilliam calls this approach “unreasonable hospitality,” the idea of exceeding […]
The Customer-First Secret Orthodontists Are Missing Read More »
Learn how to master ethical influence in your orthodontic practice. This guide shows you how to build trust, increase case acceptance, and scale with integrity—helping more patients say “yes” to treatment without the pressure.
The Anatomy of Sales: Influencing with Integrity in Orthodontics Read More »
Discover the mindset and strategic frameworks that transform dental and orthodontic practices. In this compelling video sales letter, Jay Abraham and Luke Infinger reveal how to unlock hidden profits, boost case acceptance, and future-proof your practice with performance-based marketing and leadership systems.
The Big Lies in Practice Marketing with Luke Infinger & Jay Abraham Read More »
Precision Can Choke Progress Dental school wires you to hunt flaws. Great when you are bonding brackets. Lethal when every meeting turns into a micro-error autopsy. Julie Nise calls that “sort by distinction” — your first instinct is to spot what is wrong, not what moves the ball forward . Set The Scoreboard Before You
When Perfection Becomes A Prison: Focus On Outcomes & Watch Your Practice Grow Read More »
Why a Single Ad Formula Falls Short When two veteran growth agencies—HIP Creative and Neon Canvas—compare notes and still disagree about whether Facebook or Google deserves the first marketing dollar, it’s clear the universal-playbook myth needs to die. As Dr. Kyle Fagala observes, a Class II malocclusion isn’t treated exactly like a Class III—so why
The $4,500 Question: Meta vs Google Ads Read More »
Your front desk is the lifeblood of your orthodontic or dental practice. It’s the first touchpoint for potential patients and the glue that keeps your operations running smoothly. A well-trained, empathetic, and organized front desk team can significantly impact your bottom line, ensuring that no call goes unanswered and every patient feels valued. Here’s how
The Million-Dollar Front Desk – What Top Practices Do Differently Read More »
In this episode of the GrowOrtho Podcast, Dr. Brice Gilliam, owner of Elevation Orthodontics and a recipient of America’s Top Young Dentist award, joins host Zach Dykes to discuss effective marketing, team management, and community engagement. There Are No “Bad Leads” A common frustration for orthodontists is dealing with leads that seem unproductive. Dr. Gilliam
Why ‘Bad Leads’ Are Actually the Key to Your Practice’s Success! Read More »
In the ever-evolving landscape of small businesses, the entrepreneurial mindset emerges as a critical catalyst for success. It is the driving force that propels visionaries like Ray Kroc of McDonald’s to transform their ideas into thriving empires. This mindset transcends industries, unleashing the potential for growth and innovation in every sector, including the dynamic world
Conceptualizing the Entrepreneurial Myth – Chapter 8 of Master Your Mindset Read More »
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