The City of Pensacola sits at the very end of Florida’s Panhandle, about 10 miles from the Alabama border. In 2020, the entire county checked in at a population of just 316,691 people—so it’s not the first place you’d think to look for the nation’s biggest orthodontic success story.
But Dr. Ben Fishbein didn’t let others’ expectations hold him back. When we met him in 2014, he had already grown a successful $2.6M practice. And while many doctors might have felt satisfied to grow slowly and temper their expectations at that point…not Dr. Ben.
Instead, he tripled down on his marketing budget, tested new ideas continually, and hired HIP to help him scale his business to the stratosphere.
Over the following 7 years, we have worked alongside him, using digital ads, SEO, and video to 10X his business, growing revenue to $26 million per year. And he’s now the go-to mentor for ambitious orthodontists from coast to coast.
“You need to work with someone who understands the industry…with HIP, they know exactly the right points to hit on and can really get you a nicely finished product with the minimal amount of time taken.”
– Dr. Ben Fishbein
Dr. Fishbein was successful and heavily invested in brand marketing when we met him, but he didn’t have any ‘direct response’ marketing setup to create immediate leads online.
We started by setting up Facebook and Facebook Messenger ads, which began delivering new leads every single day. That influx of ready-to-commit leads helped them start more patients every week, and they saw immediate revenue growth as a result.
Over the years, we’ve perfected our ads with them, tested thousands of concepts and ad copy, and continually updated and optimized our campaigns. In 2021, we created 1,145 Facebook/Instagram leads and 697 Google leads for their practice, with a combined potential value of over $10 million!
“HIP started some ads for us…Patients message us on Facebook and then we’re having a communication that leads to a new patient exam.”
– Dr. Ben Fishbein
Beyond creating millions in revenue for Fishbein with paid ads, we’ve also generated tons of free traffic mastering local SEO to make Fishbein Orthodontics the #1 option in online searches.
Our efforts have added over 40 high-traffic keywords to the top 3 positions on Google search in their area.
And their optimized Google Business Profile has generated over 1.1 million views on Google Maps, created 69,268 phone calls to their offices, and sent nearly 20,000 visitors to their website!
Leads are great, but you need patients to build a practice. And Fishbein may be the best we’ve ever seen at turning leads into consults and consults into paying patients.
We’ve worked alongside them to test, refine, and perfect strategies to get the biggest return from their marketing budget. And we’ve used those conversion strategies to help build our Patient Acquisition and Retention Framework (PARF™).
We’ve used PARF™ to create exponential growth at dozens of practices nationwide, so if you want to implement the secret recipe that’s built some of the country’s top practices, reach out to us. We’ll help you get more leads, build local search dominance, and show you the exact steps you must take to turn your leads into paying patients.
We’ll help you transform your practice to serve your patients better, empower your team, and build a business and lifestyle that are 100% sustainable.
The results will change more than just your numbers—they’ll change your life.
You’ve got a trusted advisor, a 60+ person team, and a proven system backing you up. All you have to do is be a great doctor—we’ll take care of the rest.
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The Patient Acquisition and Retention Framework™ maximizes your ability to use patient data to connect with new patients, retain existing patients, and grow your practice. The framework is an information matrix that identifies, contacts, schedules, and maintains contact with the patient before, during, and after their treatment.