When Sparkman Orthodontics joined with HIP, they had worked with many marketing agencies over the years. Dr. Sparkman, an orthodontist who has owned a practice for over 17 years, had his goals set and knew it would take the right partnership to reach those goals. The first goal was a new website. One that would wow patients and streamline the process of getting started with treatment. The second major goal was to reach $10 million in production within two years or less.
Successful marketing strategies are centered around showcasing your unique abilities and helping you stand apart from the competition. Oral surgeon marketing for dentists serves as an important tool in educating your patients about the expertise you have in treating wisdom teeth, facial injuries, oral cancer, misaligned jaws, and more. Your office brings exceptional service to your patient base, and your audience needs to hear all of the benefits of having a dentist that truly corners the market on oral healthcare.
Most patients won’t know that a dental practice has an oral surgeon unless it is made well-known through creative and effective marketing strategies. To put your best foot forward, we suggest consulting the experts and implementing an oral surgery marketing strategy that not only reaches your current patient base but also attracts prospective patients.
Develop Your Online Reputation to Build Trust & Credibility
One of the best ways to display your credibility as a specialist is to build a great online reputation. To earn the trust of prospective patients, it’s important to get online reviews that compliment your ethical practices, quality service, and stellar surgical procedures. An oral surgery marketing strategy that features obtaining positive reviews will ensure that your online reputation will build over time and enable your practice’s name to appear higher in search engine results. Patient reviews can also be a good source of feedback to improve your overall patient experience.
Oral Surgeon Marketing & Increasing Referrals
Referrals are an essential aspect of attracting new patients and growing your dental practice. As word of your quality work spreads through your community, you will see more scheduled appointments and a growing family of patients. Our goal is to make you the first name that comes to mind when patients refer their friends and family to an oral surgeon. A referral marketing plan will help you build upon the positive experiences of your patients and maximize the credibility of your practice.
Utilizing Social Media
Social media has taken hold of your target audiences. This gives you the perfect opportunity to create a platform that allows for an easy patient referral method and the chance to network with other physicians. Social media platforms such as Facebook, Twitter, Instagram, and LinkedIn provide unparalleled engagement with patients outside of the office. As you increase your engagement, you can strengthen your oral surgery marketing plan by reminding current and prospective patients that you offer the best services around.
Engage with Patients Actively Looking for an Oral Surgeon
First impressions are important, and search engine optimization, or SEO, ensures that your practice top oral surgery search results. Therefore, it’s important to actively bid on both local and emergency keywords related to oral surgery to improve your chances of being listed higher in the search engines. An ideal oral marketing surgery plan is built upon SEO strategies and pay-per-click advertising, so website traffic is increased along with patient conversions.
Video Production & Content Creation for Oral Surgeons
While crafting your oral surgeon marketing plan, make sure you include video content creation.
By producing videos and posting them to your website and social media platforms, you can educate viewers on oral surgery and inspire them to book an appointment for their healthcare needs promptly.
There are several different types of video content that you can create, such as:
- Oral surgery overview videos
- Patient education videos
- Testimonial videos
- Before and after videos
Practice overview videos are short clips, typically between a minute and a minute and a half long, explaining your services, offering oral healthcare tips, and introducing prospective patients to your knowledgeable team. These videos are a great opportunity to explain to your audience how your oral surgery services stand out from competitors and why your practice is the perfect choice for their needs.
Testimonials for Oral Surgery Marketing
One of the best ways to build your online reputation as an oral surgeon and increase word-of-mouth referrals is by posting testimonial videos. As patients praise your surgical practice in videos, viewers will take notice and establish a connection with you before their first call. In addition, prospective patients are more likely to trust videos because they convey personality and are more challenging to alter.
You may be familiar with before and after pictures, but you may not know that videos serve a similar purpose while being twice as effective. When you show before and after videos as an oral surgeon, potential patients will see the credibility of your quality work.
Drive Traffic Now with PPC Marketing
Pay-per-click (PPC) marketing is a form of advertising that’s used to convert more patients online and provide a tangible return on your oral surgery marketing investment. PPC marketing is a cost-effective advertising tool that helps you effectively boost your SEO. With oral surgery-focused keywords, professionally written ads, and high conversion landing pages for your dental practice, you will begin seeing new oral surgery leads almost immediately.
Drive Traffic Later with SEO
One of the easiest mistakes for dental practices to make is to neglect the use of SEO to build their online presence. Search engine optimization is one of the most important aspects of any digital marketing plan, especially those concerning surgeons and dentists. The best approach to boosting your SEO is to engage in practices that influence Google to raise your position in the organic listings of search results. Then, as you perfect your marketing strategy, your website will rank higher and catch the attention of prospective patients who are browsing for an oral surgeon.
Substantial results for improved SEO strategies take time, and you will most likely not see a return on your investment until about four to six months into the process. While this strategy may seem like a slow-burning method, once it progresses to a certain point, it becomes a wildfire for the growth of your practice through increased appointments. Investing in SEO helps drive traffic to your website and dental practice. It’s important to emphasize oral surgery-related SEO so you can more easily reach prospective patients and improve the online popularity of your practice.
Hiring a Marketing Company
As an authority in oral surgery, you need an authority in digital marketing to craft dental website content and designs that successfully market your oral surgery practice and ensure growth. We have a team of marketing experts that are skilled at developing compelling websites that will consistently engage your target audience. One of the best decisions you can make for your practice is to hire a marketing agency that will work hand in hand with you to help you achieve your oral surgery strategy goals.
Marketing professionals can assist you in many different areas related to marketing and advertising your practice, such as, but not limited to:
- Web Design/user experience (UX) designing
- SEO strategies to drive traffic
- Marketing trends dentist
- PPC strategies
- Video production for oral surgeons
- Social media management for oral surgeons
Your practice has the specialization and skill to establish yourself as an authority in your field. Oral surgery digital marketing allows you to educate existing and prospective patients on the top-tier services you offer and how your qualifications set you apart from other oral surgeons in the area.
Building a credible online presence doesn’t happen overnight, but with consistent digital marketing efforts, you can top search results and achieve your dream results in no time. We’ve implemented oral surgery marketing strategies and conducted field research that makes us confident that these methods lead to a significant increase in new patient appointments and oral surgery practice growth.
When we met Dr. Ana Castilla, she had been running her practice since 2013, growing it from averaging nine starts per month to now doing well over 1,000 starts per year. Since purchasing the practice, her model has evolved over the years, becoming more specialized and more in-tune with the demographic of her target patients.
Get Results Now
What If We Could Help Drive More Oral Surgery Cases Directly to your Practice?
A healthy practice is built on solid science, proven methods, and a clear path to success. Our Patient Acquisition and Retention Framework (PARF™) puts you in control of finding and keeping the right patients while growing your practice for long-term health. To build a new patient acquisition machine, you need a blueprint, training, accountability, and transparency. We will discover your needs and learn how we can help take your practice to the next level. Join the hundreds of other practices who have seen powerful results!