The Ultimate Patient Journey: Dr. Moffet’s Roadmap For Success

Creating A Memorable First Impression From the moment a patient calls or walks through the door, their experience begins. Dr. David Moffet emphasizes the importance of understanding who you’re speaking with and acknowledging them properly right away. Eliminate frustrating call trees and long hold times that leave patients feeling like an afterthought. “Do you mind […]

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Effective Blogging for Dental Practices in 2024

Effective Blogging For Dental Practices In 2024

Can blogging still drive new patients to your dental practice in 2024? Absolutely. In this no-fluff guide, we’ll walk you through winning strategies for blogging for dental practices, from finding the perfect blog topics to utilizing storytelling to boost engagement to optimizing blog posts to show up on local search results. If you’re ready to

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Channeling Your X-Factor: Chapter 2 Of Master Your Mindset

Discovering Your X-Factor Deep down, we all have an extraordinary x-factor inside us waiting to be unleashed. This special power allows extraordinary individuals to achieve incredible feats against all odds. It’s the charisma, talent and unwavering determination that set apart people like: •Tom Brady — The legendary NFL quarterback who rewrote the record books, winning

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Developing Your Abundance Mindset: Introduction + Chapter 1 of Master Your Mindset

In the ever-evolving landscape of orthodontics, practice owners face a multitude of challenges. From emerging technologies to shifting consumer demands, it’s easy to fall into the trap of a scarcity mindset – a belief that there are not enough resources or opportunities to go around. However, those who embrace an abundance mindset are poised for

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Want to Grow Your Ortho Practice? Follow This Expert’s Advice

As an orthodontist, running a successful orthodontic practice requires much more than just excellent patient care skills. To truly thrive, you need savvy business acumen – something not always emphasized in residency programs. Hire Operational Leadership Before Adding Associates Many orthodontists hit a plateau around $1-2 million in production and think adding an associate is

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Why You Shouldn't Trust Your Phone Calls to AI

Why You Shouldn’t Trust Your Phone Calls To AI In 2024

Innovation and optimization have completely transformed how orthodontic practices do business over the past decade. From advertising to aligners to remote consultations, if you’re not innovating, you’re losing the battle for new patients to other orthodontists in your market. At HIP, we like to see ourselves leading the charge on innovation. After all, we created

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Why Did Smile Direct Club Shut Down and What It Means for You

Why Did Smile Direct Club Shut Down & What It Means for You

In 2019, Smile Direct Club was flying high. They promised to revolutionize the orthodontics industry and make a perfect smile affordable for everyone. Their bold marketing and quick growth brought them near-universal recognition. And with a market valuation of $8.9B, they seemed too big to fail. But just 4 years later, they’ve done just that.

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Effective Invisalign Marketing for Your Dental Practice

Effective Invisalign Marketing For Your Dental Practice

Effective Invisalign marketing for a dental practice can help you stand out in the highly competitive orthodontics market. While a marketing strategy can seem complex, expensive, or time-consuming, it doesn’t have to be. In this article, we cut through the noise to provide you with proven, practical strategies to attract and retain more Invisalign patients.

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How Long Does it Take to Become an Orthodontist

How Long Does it Take to Become an Orthodontist?

If you’re considering a career in oral health, becoming an orthodontist can be a fulfilling and lucrative career. According to Indeed.com, the average orthodontist makes $50,000 per year more than the average general dentist, which adds up to over $2M in lifetime earnings over the course of a career! It’s clear that becoming an orthodontic

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