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Connection Closes 50% More Dental Cases Than YOUR Credentials

Ever had a prospect nod politely through your clinical PowerPoint then disappear? You are not alone. Most people walk into a practice already anxious, and a flood of pocket depths, furcations, and occlusal schemes locks them up. Good news: Dr. Michael Sonick has spent forty-plus years turning that freeze into “Yes, let’s do it,” and […]

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The Customer-First Secret Orthodontists Are Missing

A Straight Smile Isn’t Enough Anymore In today’s competitive landscape, patients expect excellent clinical results. A straight smile is the baseline, not the differentiator. What truly sets your orthodontic practice apart is how patients feel from the moment they walk through your doors. Dr. Brice Gilliam calls this approach “unreasonable hospitality,” the idea of exceeding

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Jay Abraham and Luke Infinger orthodontic growth

The Big Lies in Practice Marketing with Luke Infinger & Jay Abraham

Discover the mindset and strategic frameworks that transform dental and orthodontic practices. In this compelling video sales letter, Jay Abraham and Luke Infinger reveal how to unlock hidden profits, boost case acceptance, and future-proof your practice with performance-based marketing and leadership systems.

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When Perfection Becomes A Prison: Focus On Outcomes & Watch Your Practice Grow

Precision Can Choke Progress Dental school wires you to hunt flaws. Great when you are bonding brackets. Lethal when every meeting turns into a micro-error autopsy. Julie Nise calls that “sort by distinction” — your first instinct is to spot what is wrong, not what moves the ball forward . Set The Scoreboard Before You

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Lance Armstrong’s Former Chef: Fast Food Is Killing Your Potential!

If your freezer meals come with a side of brain fog and bloating, it’s time to rethink what “convenient” actually means. In today’s high-speed world, we’re drowning in options for quick meals—DoorDash, frozen entrees, meal kits that ship to your door. But convenience often hides a high cost: your energy, your focus, and your long-term

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