We bring potential customers to you.

Lead Generation

We bring potential customers to you. Plus, we give you the best chance at converting them into high-value patients that you’ll want (and be able) to keep. We analyze, plan, build, promote, and measure content programs across each sales channel that work together to build attraction to your business. Lead generation is what’s called inbound marketing.

The Process

Inbound marketing is about using marketing to bring potential customers to you, rather than having your marketing efforts fight for their attention. Sharing is caring and inbound marketing is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more.

1. Analyze

We start off with an audit of your current website traffic & layout, analysis of your existing content, deep dive into your marketing assets, a review of your sales process and look at your industry trends and competitors to give us a snapshot of your business as it currently stands.This snapshot will allow our senior marketing consultants to discover intelligence on who your ideal potential customers are and establish a Marketing Blueprint to turn goals into real revenue.

2. Plan

Once we have a set Marketing Blueprint, our next step will be researching keywords for rankings, mapping out content for campaigns and setting a plan in motion to increase traffic, drive leads and convert them into customers.

3. Build

Utilizing the latest in marketing automation technology, we build out workflows to help deliver the right content to the right leads at the right time. Our team of expert strategists and copywriters, create content that speaks to your customers, answers their questions and concerns, and positions your company as the go-to expert.

4. Promote

Our team of strategists utilize HIP’s unique process of delivering your content to the right people, while giving your organic SEO the jumpstart it needs. Your content will be pushed out through a mix of blogs, social media and email throughout the campaign.

5. Measure

During the campaign, we constantly collect data and review it with our team to refine your strategy and message. We then optimize, based on our analysis, and scale from there to turn your campaign into a lead generating machine.

PracticeBeacon

Capture new leads and turn them into patients with our PracticeBeacon app. We created this app to help you increase revenue, manage your leads pipeline, and stay organized — all while staying connected with your patients through SMS, email, and more!

Our Framework

Patient Acquisition & Retention Framework™

Working with HIP Creative means applying our unique PARF™ framework to your business for maximum results. Our services for marketing, branding, content, and advertising work together to build a self-sustaining system that’s fully automated and easy to manage for the long-term. 

How Does it Work?

The Patient Acquisition and Retention Framework™ creates a unique system to rapidly attract new patients allowing orthodontists to create the lifestyle and practice they’ve always wanted.

Get Results Now

What if you could increase your revenue by 400%?

A healthy practice is built on solid science, proven methods, and a clear path to success. Our Patient Acquisition and Retention Framework™ (PARF) puts you in control of finding and keeping the right patients while growing your practice for long-term health. To build a new patient acquisition machine, you need a blueprint, training, accountability, and transparency. That’s what we call The Bridge, which is the first step within PARF™. It’s where we discover your needs and learn how we can help take your practice to the next level.