September 22, 2026

Cost Per Lead and Cost Per Acquisition: The Dental Numbers That Actually Matter Ask a practice owner what their marketing costs per new patient and you usually get one of two answers: a number that is actually cost per lead, or a shrug. The two get confused constantly, and the confusion is expensive — because

Online Scheduling and Live Chat: Removing the Friction Between Interest and a Booked Patient A prospective patient finds your practice at 9:40 on a Tuesday night. They have read your reviews, looked at two before-and-afters, decided you are probably the one — and then hit a wall that says “Call us during business hours.” By