September 25, 2026

Mystery Shopping Your Own Practice: Phone Scripts and What Callers Actually Hear Every practice owner believes their phones are handled well. Almost none of them have listened to a recording of a stranger calling to ask about a crown. The gap between those two facts is where a surprising amount of marketing budget disappears. Mystery

Beyond Google: The Local Listings Dental Practices Ignore and Patients Still Use Google Business Profile deserves the attention it gets. It is the highest-volume local channel by a wide margin, and any practice that has not fully optimized theirs should stop reading and go do that first, using Google Business SEO for dentists. But “Google