September 29, 2026

A/B Testing Your Dental Website: Heat Maps, Form Abandonment and the Fixes That Pay Most dental website changes are made on opinion. Someone dislikes the hero image, a consultant suggests a different button colour, the doctor wants the office photo bigger. The site changes, nobody measures anything, and six months later it changes again for […]

Building a Patient Referral Program: Turning Word of Mouth Into a System Ask a room of dentists which marketing channel produces their best patients and the answer is unanimous. A 2025 survey of dental professionals found 77.5% named referrals and word of mouth as their most effective channel. Ask the same room how their referral