October 2, 2026

Managing a Second Location: The Marketing You Have to Rebuild Owners open a second location expecting the marketing to extend. It does not. Almost everything that makes the first practice successful is local to the first practice — the reviews, the map visibility, the word of mouth, the community relationships. None of it travels. A

The Dental Practice Newsletter: How to Write One Patients Actually Open Most practice newsletters are a monthly obligation nobody enjoys. Somebody pulls a stock photo, pastes in an article about flossing, adds a seasonal greeting, and sends it to everyone in the database. Open rates drift down, unsubscribes drift up, and eventually the newsletter quietly