October 9, 2026

Geofencing and Connected TV for Dental Practices: Buying Attention Around Your Building Two advertising channels have become accessible to individual dental practices in the last few years, and most practices have either never tried them or tried them badly. Geofenced mobile advertising puts ads in front of people based on where their device has physically

The Wasted Ad Spend Audit: Negative Keywords and the Money Leaking Out of Your Dental Google Ads Every dental Google Ads account wastes money. That is not a criticism of your agency; it is how the auction works. Broad and phrase match exist to find searches you did not think of, and the price of