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At Dutchess Orthodontics, Dr. Kelly Walters and Dr. Lorry Brenner lead a team that has been serving patients in the Hudson Valley for more than 15 years. With award-winning doctors, advanced technology, and a reputation for community involvement, the practice is known for creating confident, healthy smiles for patients of all ages.
When Dutchess Orthodontics partnered with us, they were looking for more than digital ads. They wanted a true growth partner who could provide strategy, accountability, and coaching. What they discovered was an entirely new way to grow, following the initial surge in patient demand after COVID, with HIP guiding their systems, their team, and their marketing.
“We have been working with HIP for 1.5 years so far, and have seen tremendous growth. The growth can be attributed to both the advice they give on intake calls for new patients, TC advice, and of course, their social media marketing and SEO.”
— Dr. Kelly Walters
In the past, Dutchess Orthodontics had steady patient flow but had plateaued. With HIP, they unlocked a new level of opportunity by combining proven marketing systems with strategic coaching. This partnership helped the practice generate 35% more exams and 20% more patient starts each month.
Alongside growth in patient starts, stronger payment plan adoption and more consistent collections gave the practice a firmer financial foundation. By refining intake calls, optimizing payment options, and coaching the team on best practices, we empowered Dutchess Orthodontics to capture more opportunities and convert them into long-term patients.
“We are now doing about 35% more exams and starting about 20% more patients each month. I don’t think I could have gotten here without the advice and services provided by HIP.”
— Dr. Kelly Walters
As part of our work together, we built a modern site that reflects the Dutchess Orthodontics brand and makes next steps simple. The website highlights their Hudson Valley roots, their expertise in braces and Invisalign, and their community focus.
It also streamlines action with clear calls to a Free Consult, payment calculator, and patient resources. The result is a digital front door that matches their in-office experience and helps convert interest into booked visits.
Our partnership with Dutchess Orthodontics shows how the Patient Acquisition and Retention Framework (PARF®) turns great clinical care into predictable growth. From strategy and coaching to systems that support your team, we help practices reach goals sooner and with more confidence.
If you are ready to elevate your brand, attract more ideal patients, and strengthen your systems, let’s connect. We will show you how PARF® can power your next stage of growth.
We’ll help you transform your practice to serve your patients better, empower your team, and build a business and lifestyle that are 100% sustainable.
The results will change more than just your numbers—they’ll change your life.
You’ve got a trusted advisor, a 60+ person team, and a proven system backing you up. All you have to do is be a great doctor—we’ll take care of the rest.
Since 2019, the practice has more than tripled in size (from 2 to 7 locations) and has seen production increase by as much as 200 to 300%. Even in slower seasons, the momentum has stayed strong, including the single largest month Dr. Efros had ever had.
The results tell the story: 651 new leads in 2024 and a 930% return on ad spend. But the impact goes deeper. With HIP’s guidance, the practice improved conversion processes, streamlined follow-up, and aligned their team to maximize every opportunity.