Skip to content 
A Straight Smile Isn’t Enough Anymore In today’s competitive landscape, patients expect excellent clinical results. A straight smile is the baseline, not the differentiator. What truly sets your orthodontic practice apart is how patients feel from the moment they walk through your doors. Dr. Brice Gilliam calls this approach “unreasonable hospitality,” the idea of exceeding […]
The Customer-First Secret Orthodontists Are Missing Read More »
Learn five proven marketing and workflow shifts that top dental and orthodontic practices use to double production without extra stress. Download the free Easy Growth Playbook and start scaling today.
The Easy Growth Playbook: 5 Shifts to Accelerate Dental Practice Growth Read More »
Learn how to master ethical influence in your orthodontic practice. This guide shows you how to build trust, increase case acceptance, and scale with integrity—helping more patients say “yes” to treatment without the pressure.
The Anatomy of Sales: Influencing with Integrity in Orthodontics Read More »
Unlock hidden growth levers, boost complex case volume, and future-proof your oral surgery practice with this data-rich eBook. Discover key insights, economic forecasts, and proven strategies to stand out in 2025 and beyond.
Download this strategic guide for orthodontists to learn when and how to hire associates, expand to new locations, and scale your practice with confidence. Practical insights, financial benchmarks, and proven systems from industry experts.
The Orthodontist’s Guide to Growth: Strategic Decisions on Associates & Locations Read More »
Discover the mindset and strategic frameworks that transform dental and orthodontic practices. In this compelling video sales letter, Jay Abraham and Luke Infinger reveal how to unlock hidden profits, boost case acceptance, and future-proof your practice with performance-based marketing and leadership systems.
The Big Lies in Practice Marketing with Luke Infinger & Jay Abraham Read More »
Download this strategic blueprint for dental practice owners looking to thrive in 2025 and beyond. Discover how to navigate consolidation, AI integration, leadership, and profitability challenges with confidence.
Future-Proof Your Dental Practice: A Strategic Blueprint for 2025 & Beyond Read More »
Luke Infinger and Dr. Kyle recently fired rapid-fire questions at ChatGPT, asking how orthodontics might look in five, ten, and fifteen years. The ChatGPT offered bold predictions from autonomous DSOs to gene-editing gels. Luke and Dr. Kyle did not accept everything at face value, but they agreed on one point: practices that prepare will profit,
Does ChatGPT Know the Future of Orthodontics? Read More »
Precision Can Choke Progress Dental school wires you to hunt flaws. Great when you are bonding brackets. Lethal when every meeting turns into a micro-error autopsy. Julie Nise calls that “sort by distinction” — your first instinct is to spot what is wrong, not what moves the ball forward . Set The Scoreboard Before You
When Perfection Becomes A Prison: Focus On Outcomes & Watch Your Practice Grow Read More »
Why a Single Ad Formula Falls Short When two veteran growth agencies—HIP Creative and Neon Canvas—compare notes and still disagree about whether Facebook or Google deserves the first marketing dollar, it’s clear the universal-playbook myth needs to die. As Dr. Kyle Fagala observes, a Class II malocclusion isn’t treated exactly like a Class III—so why
The $4,500 Question: Meta vs Google Ads Read More »
If your freezer meals come with a side of brain fog and bloating, it’s time to rethink what “convenient” actually means. In today’s high-speed world, we’re drowning in options for quick meals—DoorDash, frozen entrees, meal kits that ship to your door. But convenience often hides a high cost: your energy, your focus, and your long-term
Lance Armstrong’s Former Chef: Fast Food Is Killing Your Potential! Read More »
Why Orthodontic Advertising Matters More Than Ever In today’s competitive healthcare landscape, orthodontic advertising is no longer optional—it’s essential. With more practices opening, DSOs expanding, and patients shopping around online, how you market your services can make or break your growth. Smart advertising isn’t just about throwing money at Facebook or Google. It’s about strategy,
Orthodontic Advertising: Proven Strategies to Attract and Convert More Patients Read More »
2690 S Hwy 95a
Cantonment, FL 32533
