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Orthodontic Advertising: Proven Strategies to Attract and Convert More Patients

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Why Orthodontic Advertising Matters More Than Ever In today’s competitive healthcare landscape, orthodontic advertising is no longer optional—it’s essential. With more practices opening, DSOs expanding, and patients shopping around online, how you market your services can make or break your growth. Smart advertising isn’t just about throwing money at Facebook or Google. It’s about strategy, […]

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How the 7-Second Rule Can Make or Break Patient Trust

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Let’s be honest—branding gets oversimplified. For most practices, “branding” means a logo, some colors, maybe a new website. You spend the money, get the files, and check the box. But here’s the problem: that’s not your brand. That’s the tip of the iceberg. What makes patients choose you, trust you, and tell others about you?

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Stop Chasing Returns—Start Building Stability

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Most orthodontists are brilliant clinicians. You’ve spent years mastering your craft, building a practice, and serving patients. But when it comes to building lasting wealth, many are unknowingly operating on financial quicksand. They’re told to max out retirement plans, buy properties, or jump into high-yield investments—but all without a solid foundation. Here’s the truth: you

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15 Oral Surgery Marketing Tips to Get More Patients in 2025

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Want a Step-by-Step Guide On How To Grow Your Oral Surgery Practice This Year?  Our Oral Surgery Growth Compass reveals the strategic shifts that have helped oral surgery practices: Increase Case Acceptance By 43%, Grow Case Volume by 38%, and Reduce Price Sensitivity by over 50%!   Click Here To Get Access To The Growth Guide

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Stop Blaming Your Team—Fix Your System

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When something breaks in your dental practice—whether it’s the schedule falling apart, collections slipping, or a team member underperforming—it’s tempting to point the finger at people. But what if the real problem isn’t the person, but the system they’re working in? Tiffany Fleisch, a seasoned fractional COO and longtime operator in dental organizations, has a

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Why Focusing On NEW PATIENTS Is The KEY To Dental Success

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Most dental practices focus their marketing efforts on landing the “big ticket” treatments — full arches, implants, and cosmetic makeovers. But at Southern Roots Dentistry in Shreveport, Louisiana, Abby Howell and her team took a radically different path. They built a thriving, multi-location practice by focusing on the smallest starting point possible: getting new patients

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Too Successful to Sell? The Exit Strategy No One Talks About

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Most young orthodontists are told to grow. Faster. Bigger. More locations. More chairs. But no one talks about what happens when you actually succeed—when you’ve grown a large, high-performing practice only to discover it’s now too big to sell.  That’s exactly the position Dr. Sami Webb found herself in after two decades of building one of

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Secrets Every Ortho Resident Should Know Before Applying

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You’ve completed your training. You’re clinically ready. But the marketplace doesn’t reward readiness—it rewards relevance, resonance, and results. So the question isn’t how do I get hired? The real question is: How do I become the most strategic investment a practice can make? Let’s reframe the game entirely. Understand The Employer’s True Buying Criteria Orthodontic

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This Is Why Your Orthodontic Practice Isn’t Growing Anymore

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Veteran orthodontists have years of experience, established reputations, and steady patient flows. But success can sometimes lead to complacency. Running a thriving practice requires constant awareness and adaptation. Here are common pitfalls seasoned orthodontists face and how to avoid them. 1. Ignoring Cash Flow A full schedule doesn’t always mean financial health. Over time, small

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10 Orthodontic SEO Tips to Get More Patients in 2025

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Introduction In today’s digital landscape, an orthodontic practice’s success heavily relies on its online visibility. The majority of potential patients turn to Google to find orthodontists in their area, making search engine optimization (SEO) an essential strategy for growth. Without a strong SEO presence, even the best orthodontists may struggle to attract new patients. With

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The BIGGEST Mistakes Orthodontic Startups Make (And How to Avoid Them!)

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Starting an orthodontic practice is exciting, but it comes with challenges that can make or break your success. Many new orthodontists fall into the same traps, leading to financial strain, poor patient retention, and slow growth. Avoid these common mistakes to build a thriving practice from day one. 1. Underestimating The Cash Crunch Starting a

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25 Underutilized Orthodontic Marketing Ideas That Will Set You Ahead Of The Competition in 2025

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The Best Orthodontic Marketing Ideas In 2025 Marketing is essential for orthodontic practices looking to grow in 2025. With digital advancements and changing consumer behaviors, orthodontists must stay ahead with innovative strategies. From social media engagement to local SEO, the right marketing tactics can bring in new patients and strengthen your brand presence. In this

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