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Manifesting Your Brand and Culture Through Marketing: Chapter 4 of The Scalable Practice

Building a strong brand for your orthodontic practice is essential in today’s competitive market. By identifying your unique selling proposition, developing a recognizable visual identity, building a strong online presence, focusing on patient experience, and maintaining consistency, you can create a brand that patients will know and trust. A strong brand can help you stand […]

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Structuring Your Ideal Practice: Chapter 3 of The Scalable Practice

Running a successful orthodontic practice can be a rewarding career, but it’s not easy. Between managing patients, staff, and finances, it’s a full-time job that takes a ton of work. As a trained orthodontist, your main focus should be on fixing patients’ teeth and bite issues, not on business operations. Splitting your time between both

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Implementing the Integrator: Chapter 2 of The Scalable Practice

Building a successful orthodontic practice requires more than just exceptional clinical skills. You need to effectively manage the operations, finances, and staff to ensure that your practice is profitable and efficient. However, as the owner and clinician of your practice, your focus should be on patient care and clinical excellence. So, how can you manage

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Introduction & Chapter 1 of The Scalable Practice

As a business owner, you are constantly looking for ways to grow your organization. However, growth is not just about increasing revenue, customers, or market share. Sustainable growth is about creating long-term value for your business while ensuring that your operations are efficient, effective, and profitable. To achieve this, you need two foundational factors: processes

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Setting Your Mental Focus and Making a Successful Orthodontic Business with Dr. Castilla

In every industry, success largely depends on having a positive attitude and strong mindset. For orthodontic practices, a good mindset can have a significant impact on patient satisfaction, retention, and ultimately the success of the practice. However, it’s not enough to simply invest in fancy new gadgets or technologies to impress patients. A good mindset

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Conclusion of The Ultimate Treatment Coordinator

I truly enjoy living with integrity and helping business owners make the best decisions with their time, money, marketing, and health which is why I have had the honor to help hundreds of orthodontists since 2014 to build incredible lives by growing their practices and serving their communities. Serving more people involves much more than

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Visualizing Your Future Plans: Chapter 8 of The Ultimate Treatment Coordinator

Welcome to the latest installment of our Orthodontic Practice Growth Series! If you’ve been following along, you know that we’ve already covered the efficacy of training your scheduling coordinator to respond to leads promptly and effectively (in Book 1: Front Desk Secrets), as well as how to build a stellar treatment coordinator who ensures those

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Tying It All Together: Chapter 7 of The Ultimate Treatment Coordinator

As we’ve seen, the new patient journey is the backbone of orthodontic practice growth. From the first point of contact to commencing treatment, every stage must be executed with precision, empathy, and efficiency. By implementing the strategies outlined in the Orthodontic Practice Growth Series, your front desk and scheduling coordinators, as well as the treatment

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Dental Office Management Tips For Success

Dental Office Management Tips for Success

Dentists and orthodontists spend tens of millions of dollars on marketing every year to drive more patients through their doors. But you’re throwing money away when you spend money on marketing without being prepared to provide exceptional service through a well-managed office. A well-managed dental office turns dental leads into paying patients and creates loyal

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