Insights To Thrive.
Growth Multiplied.
This isn’t your average marketing blog. We publish what’s actually working right now for hundreds of practices across the country—from new patient growth to leadership, team performance, brand strategy, and more.
AI SEO for Orthodontic Practices: How to Get Cited by ChatGPT and Google AI Overviews
Not long ago, a parent searching for an orthodontist opened Google, typed “braces near me,” and scrolled a list of blue links. Today that same
The Brand Strategy Mistake Costing Your Dental Practice Patients!
Most dental practices run paid ads before they have built a real online presence, and that sequence is why the ads underperform. Luke Infinger of HIP Creative explains the Congruence Effect: why your brand and findability have to come first, and what the data says about the cost of getting it backwards.
How Much Should an Orthodontic Practice Spend on Marketing? A Practical Budget Guide
The question of how much to spend on marketing is one of the most common — and most contentious — topics in orthodontic practice management.
Pediatric Dentistry Marketing: Winning the Parent Decision and Child Experience
Pediatric Dentistry Marketing: Winning the Parent Decision and Child Experience The Dual-Audience Challenge: Marketing to Parents, Serving Children Pediatric dentistry marketing faces a unique challenge:
After Growing 500+ Orthodontic & Dental Practices, Here’s What Works in 2026!
Most practices run ads too early and waste up to 40 percent of the budget. Luke Infinger lays out the correct marketing sequence for orthodontists in 2026, brand first, findability second, amplification last, with the numbers behind each move.
The PARF Framework: HIP Creative’s Approach to Sustainable Orthodontic Practice Growth
Most orthodontic practices approach marketing as a collection of channels: run some Google Ads, maintain a social media presence, optimize the website for SEO, maybe
Multi-Location Orthodontic Marketing: How to Scale Without Diluting Your Brand
Marketing for an orthodontic practice with two, three, or more locations is fundamentally different from single-practice marketing in ways that catch many growing groups off
Orthodontic Patient Retention: How to Keep Patients Engaged and Reduce Treatment Abandonment
Acquiring a new orthodontic patient is only the beginning of the relationship. The work of retention — keeping patients engaged, compliant, and committed to seeing
Orthodontic Website Design: What a High-Performing Practice Website Actually Needs
An orthodontic website is not a brochure. It’s not a digital business card. It’s your highest-volume patient acquisition asset — the destination that a prospective
The GrowOrtho Podcast
Our GrowOrtho Podcast is your go-to resource for growing a thriving practice.
We’re here to pull back the curtain on what makes the top 1% of practices successful. Each episode is packed with real-world tips and proven strategies to help you optimize every part of your business—from your front desk and call center to consults, operations, and beyond.
Whether you’re looking to streamline your workflow or scale your practice, you’ll find the insight and inspiration you need right here.
Get More Starts, More Time &
More Freedom Today
We’ll help you transform your practice to serve your patients better, empower your team, and build a business and lifestyle that are 100% sustainable.
The results will change more than just your numbers—they’ll change your life.
You’ve got a trusted advisor, a 60+ person team, and a proven system backing you up. All you have to do is be a great doctor—we’ll take care of the rest.