Case Study

Partner: Busciglio Smiles
Since: January 2024

$325,000 Of Production Added In 6 Months

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Overcoming Operational Hurdles to Achieve Exponential Growth

Busciglio Smiles, a well-respected orthodontic and dental practice, found themselves struggling with several operational challenges that were impeding their growth. 

Despite their dedication to providing top-notch dental care, they faced difficulties in managing phone calls, acquiring new patients, and maintaining consistent staffing levels. These issues were not only affecting their current operations but also hindering their ambitious growth plans.

When Busciglio Smiles partnered with us, they had clear goals in mind: streamline their front desk operations, improve new patient acquisition, and ultimately grow their business to a point where they could sell it for a significant profit.

HIP Helped Busciglio Smiles Achieve:

+$325,000 Thousand in New Revenue in Less Than 6 Months

+71 New Patients Added

+Over 337% Return on Total Marketing Investment

“HIP put me in a mindset to expect exponential growth. March of this year vs. March of last year, we’re up 95% in net production!”

-Dr. Derek Busciglio

Transforming Operations And Enhancing Patient Acquisition

Our first step was to implement PracticeBeacon, our robust lead management system, to ensure that all calls were answered promptly and new patient inquiries were followed up on without delay. This change alone made a significant difference, leading to a noticeable increase in new patient appointments.

Additionally, our team focused on training the front desk team at Busciglio smiles, equipping them with the skills and knowledge to effectively communicate the unique value of Busciglio Smiles.

With these foundational improvements in place, we developed targeted marketing campaigns to increase visibility and send new leads to the practice. These campaigns highlighted the high-quality treatments and exceptional care that Busciglio Smiles is known for, further boosting patient acquisition.

“We’ve been able to increase our staff by 30% or so, but yet total production is up by almost 45%, so those numbers work!  

-Dr. Derek Busciglio

Your Website Is An Important Lead-Generation Tool When Optimized Correctly

We revamped the Busciglio Smiles website to optimize for converting prospects to patients. With a bold design and prominent call-to-actions (CTAs), we made it simple for patients to schedule an appointment.

Today, their website ranks high in their local area, exposing them to thousands of online visitors per month. So, while the digital ads get the big headlines, we’re working behind the scenes to ensure their online presence is everywhere, and looks good in the process.

Ready To Take Control Of Your Practice Goals?

From coaching their team on how to schedule more patients to managing advertising campaigns that send new patient opportunities to their practice daily, our PARF® framework transformed their already successful practice.

With great leadership from Dr. Busciglio, and full buy-in from his team, Busciglio Smiles is now on a robust growth path, with improved operational efficiency, increased patient acquisition, and successful expansion efforts.

If you’re ready to take your practice to the next level, reach out to us to discuss how PARF® can help you and your team succeed.

Work With The Growth Partner Behind The Nation's Fastest-Growing Ortho Practices


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Our Framework

Patient Acquisition & Retention Framework™

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How Does it Work?

The Patient Acquisition and Retention Framework™ maximizes your ability to use patient data to connect with new patients, retain existing patients, and grow your practice. The framework is an information matrix that identifies, contacts, schedules, and maintains contact with the patient before, during, and after their treatment.