Lanier Orthodontics, led by Dr. Wesley Gass, is known for its family-first approach and commitment to providing patients with a fun, welcoming environment. Dr. Gass and his team believe in adding value to people’s lives by delivering excellent care, advanced technology, and a personal touch that makes every patient feel like family.
When Dr. Gass partnered with us, he was looking for guidance in areas like website management, SEO, paid ads, and overall digital presence. He wanted more than just marketing services. He wanted a true partner who could provide clarity, education, and a roadmap for growth.
“They helped me realize that I could reach goals I thought were six or seven years away in my first or second year.”
— Dr. Wesley Gass
From the beginning, we worked side by side with Dr. Gass to build a foundation that would support long-term success. Our team helped him set up digital tools, refine his marketing systems, and adopt a mindset focused on growth.
Along the way, we also coached the Lanier team on new patient communication and training, making it easier to turn leads into consults and consults into starts.
Dr. Gass often points to the level of service and personal partnership as the biggest difference. By asking questions, listening to his goals, and providing consistent support, we helped Lanier Orthodontics achieve results far faster than expected.
“HIP is more than just an agency to run your website or ads. They coach you as a business owner and leader, and they support your team in ways that make growth possible.”
— Dr. Wesley Gass
As part of our partnership, we built a modern, patient-friendly website for Lanier Orthodontics that aligns with their warm, community-focused brand. The site clearly outlines treatments, simplifies the consultation request process, and includes practical features like digital forms to streamline onboarding.
Since launch, the website has become a central hub for Dawsonville families—offering quick access to answers, building trust through clear service information, and driving consistent new patient leads. It not only supports marketing efforts but also enhances the overall patient experience by saving time and improving convenience.
The result? A digital platform that reflects who they are and helps grow their practice every day.
Our work with Lanier Orthodontics shows how the Patient Acquisition and Retention Framework (PARF®) helps practices grow with confidence. From digital marketing to coaching and team training, we provide the structure and partnership orthodontists need to reach goals sooner than they thought possible.
If you are ready to elevate your practice and unlock your growth potential, reach out to us today to see how PARF® can help you succeed.
We’ll help you transform your practice to serve your patients better, empower your team, and build a business and lifestyle that are 100% sustainable.
The results will change more than just your numbers—they’ll change your life.
You’ve got a trusted advisor, a 60+ person team, and a proven system backing you up. All you have to do is be a great doctor—we’ll take care of the rest.
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Through their partnership with HIP, Dutchess Orthodontics unlocked new levels of growth, achieving over 1,000% ROI in just 30 days. With strategic guidance, proven systems, and hands-on coaching, the practice continues to see stronger patient flow, higher conversions, and lasting momentum.