Most orthodontic practices have no idea what their true marketing ROI is. Plug in your numbers below and see exactly what every dollar of ad spend is returning, where you’re leaking leads, and what your practice could produce if you closed the gaps.

This calculator uses the same Patient Acquisition and Retention Framework (PARF™) we use across 500+ orthodontic practices. It doesn’t just measure clicks or leads. It works backward from started cases and lifetime patient value to show your real return, then models what happens when your speed-to-lead and consultation conversion improve to top-1% benchmarks. No theory. Just your numbers.

How do you calculate orthodontic marketing ROI?

Work backward from started cases, not clicks. Multiply your monthly starts by your average case value to get production, subtract your marketing spend, and divide by spend to get your return as a multiple. The calculator above does this automatically and also shows your cost-per-lead and cost-per-start.

What is a good marketing ROI for an orthodontic practice?

Measured against started-case production rather than leads, well-run orthodontic marketing commonly returns many multiples of spend. The more important question this tool answers is how much additional production you could capture by closing your speed-to-lead and consult-to-start gaps to top-1% benchmarks.

Why is my marketing ROI lower than it should be?

The leak is usually downstream of the ad account. Slow lead follow-up (waiting longer than five minutes to call) and a weak consult-to-start conversion rate quietly waste leads you already paid to generate. The calculator highlights exactly where your gap is.

What conversion rates do top orthodontic practices hit?

The top 1% book roughly 75% of leads into consultations and start roughly 80% of consults, driven by sub-five-minute speed-to-lead and disciplined six-touch follow-up. The tool models your untapped revenue against these benchmarks.

Does this calculator work for dental and other healthcare practices?

The framework applies to any high-value, consultation-driven healthcare practice. Plug in your own case value and conversion numbers to see your true return.

If you are ready to explode your revenue, streamline your operations, and break through to the next level of success in your business and life, start with your own numbers. Luke Infinger has helped 1,000+ medical and healthcare businesses grow, authored six books, and works with 500+ orthodontic clients through HIP. HIP is Luke’s company, the vehicle that makes his proven frameworks, advisors, and team accessible to your practice. Apply to work with HIP and one of our advisors will personally reach out.