Orthodontists invest millions in technology and training, but the practices that grow treat patients like people, not procedures. In a world of automation, genuine human experience has become the rarest competitive advantage in orthodontics.
Why Patient Experience TRUMPS Technology in Orthodontics Read More »
Your SEO is technically in place. Your city name sits in a few headings. Your Google Business Profile exists. On paper, you’re doing local SEO. In reality, you’re invisible to families 15 minutes away who could become lifetime patients. The practices winning right now aren’t just doing SEO for Orlando or Pensacola. They’re targeting specific neighborhoods, suburbs, and nearby towns with content that speaks directly to those communities. That’s hyperlocal SEO, and it’s the difference between ranking and becoming the obvious choice.
3 Hyperlocal SEO Strategies to BOOST Your Practice in 2025 Read More »
If your team keeps saying the leads are bad, you don’t have a lead problem. You have a system problem. Internet leads convert when three things are true: you respond in minutes, you persist with intention, and you use the phone to build trust. Change those three behaviors and watch your start rate climb.
Your Leads Aren’t Bad. Your System Is Slow. Read More »
Most practices don’t have a marketing problem. They have a systems problem. The average orthodontist pours roughly $180,000 a year into marketing for mediocre results while the top 10 percent spend less and generate three to five times more new patients. Here’s the 25-system playbook they use, plus a blunt 90-day rollout that actually sticks.
The Orthodontist’s Complete Marketing & Strategy Playbook Read More »
Your patients aren’t finding you in just one place anymore. They’re discovering orthodontists in Google Maps, scanning organic results, and reading AI summaries that pick “the best” providers in their city. To show up everywhere they look, start with rock-solid SEO, then layer Answer Engine Optimization for Google’s AI Overviews and Geo-Generative optimization for ChatGPT’s local picks. The fuel behind all three? Real authority you build on your site and across the web.
How To Win Google And AI Search In 2025 For Orthodontists and Dentists Read More »
Discover how orthodontic patient experience hospitality sets practices apart. Dr. Brice Gilliam shares strategies for memorable patient care.
The Customer-First Secret Orthodontists Are Missing Read More »
Learn how to master ethical influence in your orthodontic practice. This guide shows you how to build trust, increase case acceptance, and scale with integrity—helping more patients say “yes” to treatment without the pressure.
The Anatomy of Sales: Influencing with Integrity in Orthodontics Read More »
Discover the mindset and strategic frameworks that transform dental and orthodontic practices. In this compelling video sales letter, Jay Abraham and Luke Infinger reveal how to unlock hidden profits, boost case acceptance, and future-proof your practice with performance-based marketing and leadership systems.
The Big Lies in Practice Marketing with Luke Infinger & Jay Abraham Read More »
Practices grow where attention goes. Trade the microscope for a simple compass, coach your team to do the same and you will create a practice that prints wins at work and at home.
When Perfection Becomes A Prison: Focus On Outcomes & Watch Your Practice Grow Read More »
Discover the right orthodontic practice marketing strategy for your practice. Learn how to choose between Meta ads, Google ads, and SEO based on your practice persona, budget, and growth goals. Expert insights from veteran growth agencies on building sustainable patient acquisition systems.
The $4,500 Question: Meta vs Google Ads Read More »
Your front desk is the lifeblood of your orthodontic or dental practice. It’s the first touchpoint for potential patients and the glue that keeps your operations running smoothly. A well-trained, empathetic, and organized front desk team can significantly impact your bottom line, ensuring that no call goes unanswered and every patient feels valued. Here’s how
The Million-Dollar Front Desk – What Top Practices Do Differently Read More »
In this episode of the GrowOrtho Podcast, Dr. Brice Gilliam, owner of Elevation Orthodontics and a recipient of America’s Top Young Dentist award, joins host Zach Dykes to discuss effective marketing, team management, and community engagement. There Are No “Bad Leads” A common frustration for orthodontists is dealing with leads that seem unproductive. Dr. Gilliam
Why ‘Bad Leads’ Are Actually the Key to Your Practice’s Success! Read More »