Luke Infinger

AAO 2024 Annual Session

AAO 2024 Annual Session — American Association Of Orthodontists Conference

Every year, the American Association of Orthodontists (AAO) Annual Session is a can’t-miss event for orthodontic professionals from around the country and the world. From business training sessions to the newest clinical innovation to unprecedented networking opportunities, this one-of-a-kind conference is truly the definitive event for orthodontists. In 2024, the AAO Annual Session will take […]

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Cloud 9 Software Review For Your Dental Practice

Cloud 9 Software Review For Your Dental Practice (2024)

If you’re looking for user-friendly practice management software for your dental or orthodontic practice, you have more options than ever. Cloud-based software solutions that combine customer-friendly communication tools, customizable scheduling, and even integrated payment solutions are making waves in the market. We’ve heard a lot of buzz about Cloud 9 software recently, so we put

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Effective Blogging for Dental Practices in 2024

Effective Blogging For Dental Practices In 2024

Can blogging still drive new patients to your dental practice in 2024? Absolutely. In this no-fluff guide, we’ll walk you through winning strategies for blogging for dental practices, from finding the perfect blog topics to utilizing storytelling to boost engagement to optimizing blog posts to show up on local search results. If you’re ready to

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Why You Shouldn't Trust Your Phone Calls to AI

Why You Shouldn’t Trust Your Phone Calls To AI In 2024

Innovation and optimization have completely transformed how orthodontic practices do business over the past decade. From advertising to aligners to remote consultations, if you’re not innovating, you’re losing the battle for new patients to other orthodontists in your market. At HIP, we like to see ourselves leading the charge on innovation. After all, we created

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Why Did Smile Direct Club Shut Down and What It Means for You

Why Did Smile Direct Club Shut Down & What It Means for You

In 2019, Smile Direct Club was flying high. They promised to revolutionize the orthodontics industry and make a perfect smile affordable for everyone. Their bold marketing and quick growth brought them near-universal recognition. And with a market valuation of $8.9B, they seemed too big to fail. But just 4 years later, they’ve done just that.

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Effective Invisalign Marketing for Your Dental Practice

Effective Invisalign Marketing For Your Dental Practice

Effective Invisalign marketing for a dental practice can help you stand out in the highly competitive orthodontics market. While a marketing strategy can seem complex, expensive, or time-consuming, it doesn’t have to be. In this article, we cut through the noise to provide you with proven, practical strategies to attract and retain more Invisalign patients.

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How Long Does it Take to Become an Orthodontist

How Long Does it Take to Become an Orthodontist?

If you’re considering a career in oral health, becoming an orthodontist can be a fulfilling and lucrative career. According to Indeed.com, the average orthodontist makes $50,000 per year more than the average general dentist, which adds up to over $2M in lifetime earnings over the course of a career! It’s clear that becoming an orthodontic

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Dentist Referrals

5 Ways To Get Dentist Referrals In 2024

Dental referrals have been a critical element of dental marketing strategies for decades. While other patient acquisition methods, like online advertising, have taken center stage over the past decade, word-of-mouth referrals are still essential to growing a profitable dental practice. Referrals don’t cost you anything and convert patients to patients more consistently than any other

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Dentist Video Commercials Ideas For Local Exposure

Dentist Video Commercial Ideas For Local Exposure

In a digital age where visual appeal is king, video commercials reign supreme in attracting new patients and helping your dental practice stand out and grab attention. This guide dives into creating dentist videos that capture attention, build trust, and highlight what makes your practice unique. Keep reading to learn how to leverage the power

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