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Luke Infinger

HIP Creative Launches the New Cornerstone Surgery Center Website

In terms of healthcare organizations like private practices, surgery centers and more, having a stable website that offers a compelling, sophisticated experience to visitors isn’t just important. It represents a crucial first impression in a relationship that will hopefully serve you both well for years to come. Recently, the Pensacola-based Cornerstone Surgicare group realized that

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Get Patients on Facebook for Less Than $5 in Ad Spend

Welcome back to another episode of All Things Business for Physicians. In this installment, we’re chatting with Dr. Ben Fishbein about the benefits of using Facebook Messenger ads for your private practice. Dr. Fishbein is an orthodontist with five locations in Northwest Florida. Tune in to learn about: Our new approach to the use of Facebook ads, and why it’s so effective

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What Medical Schools Don’t Teach You

Welcome back to another episode of All Things Business for Physicians. In this episode, we speak with Atlanta-based ophthalmologist Dr. Tom Harbin, MD, MBA. Tune in to hear Dr. Harbin’s take on: What doctors can do to prepare themselves for running a business, given the dearth of business training currently available in medical school The importance of office

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How to Build the Practice of Your Dreams

This week on All Things Business for Physicians, we’re speaking with Dr. David Moffet, a retired dentist with over 35 years of practice. He eventually began coaching, speaking, and writing about industry-related topics—primarily, making dentistry about the “patient experience” rather than a simple medical commodity (particularly one that many people tend to dread). Tune in to learn about: How

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Building a Practice from the Ground Up

On today’s episode of All Things Business for Physicians, our featured guest is pain management specialist, Dr. Mike Harris. In this episode, you’ll learn about: What Dr. Harris believes separates a good doctor from a bad doctor The biggest challenges to starting your own practice The importance of learning how to ask for help The benefits and how-to’s

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How Marketing Automation is Helping Medical Practices

Thanks for joining us for another episode of All Things Business for Physicians. Today’s featured guest is Chris Davis, a former engineer and now director of education at the software company Active Campaign, which specializes in marketing automation. Listen to Chris talk about: How marketing automation improves the physician/patient relationship and saves you time and money

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Using Videos to Grow Your Dental Practice

As a dental health provider, providing excellent service is no longer enough. You have to use a strong digital marketing plan to attract patients to your practice. Experts know that an effective marketing plan should include video ads on social media sites such as Facebook and Instagram. Luckily, dental and orthodontic practices are natural subjects

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Delivering a VIP Patient Experience

Today’s episode of All Things Business for Physicians features David Staughton from Melbourne, Australia, a geologist-turned-hospitality-entrepreneur-turned-business-growth-expert who is now a consultant for private practice owners. Tune into this episode to learn about: What makes or breaks the patient experience, and why practices often struggle with providing a good one. Why it’s so crucial to find and hire

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How to Keep Your Practice Compliant When Hiring

How to Hire New Employees for Your Medical Practice and Stay Compliant With Discrimination Laws One thing not covered in medical school is how to run a medical practice. Solo and group practices are usually organized so that the owning physician(s) or their practice manager conduct employment interviews. From posting the open position until making

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