Business

Orthodontist Reputation Management

The Importance of 5 Star Google Reviews for Orthodontists

Google reviews are important for any business, but particularly so for dentists and orthodontists. So many individuals experience a genuine phobia or anxiety when it comes to having work done in their mouths and on their teeth. Ensuring your practice has 5 star Google Reviews linked with your online profile can be critical to capturing …

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How Has Dental Marketing Evolved Over Time?

If you have worked in orthodontics or dentistry for many years, you will have noticed a definite shift in the way practices and their services are marketed. Gone are the days where full-page adverts in newspapers or a catchy radio jingle were optioned as the pinnacle of marketing. How Has Dental Marketing Evolved Over Time? …

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Is Your Website Targeting The Right Keywords And Search Terms?

Every business owner understands the importance of an online presence in the digital age. Social media platforms along with your website help to boost your visibility and represent an investment in both your time and money. But what if your website is not optimized to target the right keywords and search terms that your target …

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The Importance Of A Fast Website For Your Dental Practice

We’ve all experienced the frustration of a slow-loading website. More often than not we click back to the search engine and abandon that search result and try another. If you are the owner of a small business such as an orthodontics practice, this can have a significant impact on your growth. Loss of new patient …

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Getting The Most From Your Marketing Budget

Whether your orthodontics practice is new or established, money set aside for your marketing needs to stretch as far as possible. Creating truly impactful marketing isn’t something that happens by mistake – it is the result of proper research and clever strategizing. So how do you get the most from your marketing budget and ensure …

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Dental Business Plan for Your Dental Practice

Although being in the business of perfecting smiles is more exciting than most occupations, it’s still essential to develop a business plan that is detailed and well thought out so you can maximize your success. A dental business plan should include the necessary steps to help your business find a path to long-term success and …

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Dental Marketing Ideas That Work

Dental Marketing Ideas to Grow Your Practice

Effective marketing strategies are the cornerstone of a successful business, and dental offices are no exception. Expanding your sphere of influence and reaching new patients through targeted marketing is an exciting venture. However, we understand it can be overwhelming to figure out where to start. Therefore, our agency combines an in-depth understanding of efficient marketing …

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Orthodontic Tips & Tricks for the BEST Patient Experience

Glad to see you back for another episode of All Things Business for Physicians! In today’s episode, we meet with Tracy Martin, a born-and-raised Texan who runs a consulting business for orthodontics practices. She has years of experience working in and with practices of every size and every stage of growth and development. Tune in …

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What Medical Schools Don’t Teach You

Welcome back to another episode of All Things Business for Physicians. In this episode, we speak with Atlanta-based ophthalmologist Dr. Tom Harbin, MD, MBA. Tune in to hear Dr. Harbin’s take on: What doctors can do to prepare themselves for running a business, given the dearth of business training currently available in medical school The importance of office …

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Building a Practice from the Ground Up

On today’s episode of All Things Business for Physicians, our featured guest is pain management specialist, Dr. Mike Harris. In this episode, you’ll learn about: What Dr. Harris believes separates a good doctor from a bad doctor The biggest challenges to starting your own practice The importance of learning how to ask for help The benefits and how-to’s …

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How to Keep Your Practice Compliant When Hiring

How to Hire New Employees for Your Medical Practice and Stay Compliant With Discrimination Laws One thing not covered in medical school is how to run a medical practice. Solo and group practices are usually organized so that the owning physician(s) or their practice manager conduct employment interviews. From posting the open position until making …

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How to Become a Leader That Your Staff Want to Follow

Nathan Pooley is a John Maxwell certified coach. He’s our featured guest today on All Things Business for Physicians. Here’s what you can expect to learn in listening to today’s episode: Why communication is essential for a successful team, and how to improve it Why business owners need to consciously focus on leadership skills in order …

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