An old saying goes that great companies are able to achieve success thanks to the power of a great user experience. This mentality is true in the real world and it is especially true when you’re talking about the world wide web. The user experience encompasses a wide variety of different elements that can’t be […]
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Do you have a website that you know is visually pleasing but, for whatever reason, just isn’t performing to your expectations? The answer is clear: the odds are that it just wasn’t built with visitors and lead generation in mind. Great design can make all of the difference in the world, but it isn’t just
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Since the birth of the Apple iPhone, smartphones and other types of mobile devices have absolutely exploded in popularity. In point of fact, the majority of consumers won’t be accessing your site via a desktop or laptop computer at all – they’ll be doing it from a device small enough to fit into the palm
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One of the best things about the Internet is that it is constantly changing and evolving at a rapid pace. The way that consumers use computers today is dramatically different from even as recently as five years ago. Unfortunately, this can also make it inherently difficult to stay ahead of the curve. One of the
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As the leader in providing quality assurance standards to the softwood lumber industry, SPIB knew their website needed to be more than a digital business card. It had to become a platform to attract, inform, and engage customers with training and product info, as well as, industry news and events.SPIB began collaborating with HIP Creative
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Scenic 90 Café is a diner located at 701 Scenic Hwy on the corner of Scenic and East Strong Street. It is owned by Gus & Nancy Silivos, Gus was the chef and owner of nearby Skopelos. The restaurant is designed to look like a 1950s-style diner, with a stainless steel body accented with glass
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When you’re building a website, you want to make sure it ranks well for the keywords that connect customers to your business. As potential customers search for what you do, your site should be in the first few search results. First place is ideal, but you can’t always expect that. Fortunately, you can use on-site
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It is a well-proven fact that content marketing is a successful way of driving traffic and sales to your website and brick and mortar store. If you are ready to dive into the content marketing pool, then there are several steps to take to develop your content marketing strategy.
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One of the best print ad campaigns of all time, was the Volkswagen, Think Small campaign. Doyle Dane Bernbach agency(DDB) launched this bold campaign that won Americans over in the 50’s and 60’s. Besides the fact that this was one of the greatest print campaigns, it becomes even more impressive to know a small, ugly,
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Content marketing is one of the hottest ways to find new customers and cement relationships with returning customers. If you own or run a small business, content marketing is an opportunity to drive new customers to your website or into your brick and mortar business that you should take advantage of. However, content marketing is
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On October 2, 2014, the UWF Historic Trust opened “Voices of Pensacola” presented by Gulf Power, a multicultural resource center highlighting the city’s diverse history. Through a $605,000 gift from Gulf Power Company and Southern Company, the UWF Historic Trust transformed one of its downtown properties, previously known as the Beacon Building, into Voices of
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To say SEO has “changed a lot” would be the understatement of the decade. Just take a look at how Google’s Panda and Penguin algorithm updates shook the world of SEO professionals — marketers and SEO agencies worldwide halted their link-building and keyword-obsessed ways and swapped them for a long overdue focus on quality content.
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