Insights To Thrive.
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This isn’t your average marketing blog. We publish what’s actually working right now for hundreds of practices across the country—from new patient growth to leadership, team performance, brand strategy, and more.
Orthodontic Practice Growth in 2026: What 25 Years and 100+ Team Members Taught Amanda Floyd
Amanda Floyd has helped grow Fishbein Orthodontics into a 100-person, nine-office group. She breaks down how to grow when the market is down: measure on a three-year CAGR, spend more on marketing, and let a confident treatment coordinator close same-day.
Measuring ROI from AI Search: The New Metrics Every Practice Should Track
AI search creates a measurement problem. The value is real, patients are discovering practices through AI answers every day, but the old metrics that practices
How Dental Practices Still Win Patients in a Zero-Click, AI-Answer World
A growing share of searches now end without a click. A patient asks a question, an AI answer resolves it on the spot, and no
Optimizing Your Orthodontic Google Business Profile for AI-Powered Local Search
For an orthodontic practice, no single asset influences AI local search more than your Google Business Profile. When a nearby patient asks an assistant or
How to Market Orthodontic Financing Without Cheapening Your Brand
Financing and payment plan messaging is one of the most impactful — and most mishandled — elements of orthodontic marketing. When done well, transparent financing
The 6 Treatment Coordinator Mindset Shifts That Take Close Rates to 75%
Most practices try to fix case acceptance with a new script. Luke Infinger argues the belief comes first. Six mindset shifts covering who should hold the TC role, why the patient is already pre-sold, and how to cut your consult in half.
How to Audit Your Practice’s AI Search Visibility (Free + Paid Tools)
Before you can improve your standing in AI search, you need an honest picture of where you stand today. Many practices assume they are either
FAQ Content That Wins AI Overviews for Orthodontic Practices
If you want a single, high leverage project that improves your visibility across every AI engine, build better FAQ content. Frequently asked questions map almost
Building the E-E-A-T Signals AI Engines Trust for Dental & Medical Content
Search a health question and you will notice the sources that get quoted tend to share a quality: they are clearly credible. That is not
The GrowOrtho Podcast
Our GrowOrtho Podcast is your go-to resource for growing a thriving practice.
We’re here to pull back the curtain on what makes the top 1% of practices successful. Each episode is packed with real-world tips and proven strategies to help you optimize every part of your business—from your front desk and call center to consults, operations, and beyond.
Whether you’re looking to streamline your workflow or scale your practice, you’ll find the insight and inspiration you need right here.
Get More Starts, More Time &
More Freedom Today
We’ll help you transform your practice to serve your patients better, empower your team, and build a business and lifestyle that are 100% sustainable.
The results will change more than just your numbers—they’ll change your life.
You’ve got a trusted advisor, a 60+ person team, and a proven system backing you up. All you have to do is be a great doctor—we’ll take care of the rest.