Orthodontics

Dr. Craig Murphy kickstarted Murphy Orthodontics by purchasing a small practice in New Orleans that was outdated across the board. So, naturally, this left him and his team spinning their wheels turning a brand new, small office into the practice of their dreams. Naturally, if you have an orthodontic practice, you need orthodontic patients. When you are unsure of who to turn to in order to help you grow your practice, just finding any marketing firm that promises to get you leads sounds like the right play.

When we started working with Wentz Orthodontics, they were a thriving 9-office practice looking for moderate growth. After all, an 8-figure business can only scale so quickly, right? Before they knew what hit them, Wentz was booking 61% more new patient exams than the previous year and dominating both paid and organic results through the Lubbock, Texas area. Let’s take a look at what happened and how Wentz Orthodontics has added as much as $4.5M in gross production in a single year working with HIP.

When we started working with Farina Orthodontics in Tampa, Florida, the circumstances for growing a business were about as dire as possible. The COVID pandemic had just struck, and the restrictions were at their worst. People couldn’t leave the house, offices were closed, and uncertainty was everywhere. So, how did we help Dr. Farina and his team continue to find patients for their three locations? And how did we create growth for them while the world economy was paralyzed? Let’s take a look…

Dr. Connor Despot bought his practice in Buda, TX, in October of 2019. And while he was planning on growth from the beginning, he describes those early days as “pure chaos.” They were almost 100% dependent on doctor and patient referrals initially, which meant that revenue was unpredictable and outside their control. So they started spending big money on Google ads but couldn’t tell if it was bringing them any business. Dr. Despot was determined to succeed and serve his growing community. And he realized that if he wanted to grow, he’d need to invest in the systems and partners to help him plan, track, and scale that growth. So he hired HIP and implemented our Patient Acquisition and Retention Framework (PARF®). The rest, as they say, is history…

Dr. Ernie McDowell of AllSmiles Orthodontics always believed in marketing. But while he was willing to invest, he was never sure how much it made sense to spend. Because he couldn’t clearly see what that investment was doing for him. But that all changed after he met HIP. Once we started running ads for him and he could see the ROI directly in our PracticeBeacon CRM software, he was hooked.

Cassinelli, Shanker & Baker Orthodontics is a beloved institution in the Cincinnati area, with a ⭐⭐⭐⭐⭐ rating on Google on over 650+ reviews. So they’ve done a lot of things right over the years. But when they came to us, they didn’t want to let complacency keep them from realizing their potential. They knew that more growth was possible and wanted a way to squeeze more profit out of their multi-location practice.

When we met Dr. Jennifer Eisenhuth, she had been running her ‘startup’ practice for 15 years. But, after years of growth and building a well-known practice in the Twin Cities region, her business had hit a wall. And then she met HIP: “I liken it to a rocketship…it was amazing! We started to see the results almost instantly.”

The City of Pensacola sits at the very end of Florida’s Panhandle, about 10 miles from the Alabama border. In 2020, the entire county checked in at a population of just 316,691 people—so it’s not the first place you’d think to look for the nation’s biggest orthodontic success story.

But Dr. Ben Fishbein didn’t let others’ expectations hold him back. When we met him in 2014, he had already grown a successful $2.6M practice. And while many doctors might have felt satisfied to grow slowly and temper their expectations at that point…not Dr. Ben.

Dr. Kristen Knecht opened the doors to her brand new practice just days before the COVID pandemic hit. From the very beginning she knew Knecht Orthodontics needed a strong brand identity and an enjoyable experience that would convert a potential lead from information gathering to happy patient. With the help of HIP’s Brand Identity Process and Patient Acquisition and Retention Framework™, Dr. Knecht brought in over half a million dollars worth of digital leads into her pipeline in just 10 months and during a pandemic.