Stop Guessing.
Start Growing.
Forget surface-level tips and generic advice. We create resources that solve real problems and spark real momentum. You’ll find tools that are built to work in the real-world—no fluff here.
The GrowOrtho Podcast
Our GrowOrtho Podcast is your go-to resource for growing a thriving practice.
We’re here to pull back the curtain on what makes the top 1% of practices successful. Each episode is packed with real-world tips and proven strategies to help you optimize every part of your business—from your front desk and call center to consults, operations, and beyond.
Whether you’re looking to streamline your workflow or scale your practice, you’ll find the insight and inspiration you need right here.
Orthodontic Secrets Ebook
We specialize in helping orthodontists expand their practice by finding new patients, improving the patient intake process, positioning the practice as a provider of choice, and creating a practice culture employees and patients want to be a part of. We are so passionate about helping orthodontists become leading providers of choice that we are giving our playbook to you. We want you to see exactly how to grow your practice and the tools we have to offer to help you along the way.
Orthodontic Secrets
We specialize in helping orthodontists expand their practice by finding new patients, improving the patient intake process, positioning the practice as a provider of choice, and creating a practice culture employees and patients want to be a part of. We are so passionate about helping orthodontists become leading providers of choice that we are giving our playbook to you. We want you to see exactly how to grow your practice and the tools we have to offer to help you along the way.
How to Attract Patients With Facebook
This guide will primarily be helpful for businesses that want to generate leads or online sales. Even with these objectives in mind, there are a few stepping stones that precede turning fans into customers.
Recognizing When a New Website is Right for Your Business
Even though your instinct may tell you to embrace the full arsenal of web design tools that are available to you, there are a few that you should be avoiding at all costs. At best, they make a website more difficult to use than it needs to be. At worst, they focus too much on what is hot “now” and will force even more drastic changes in the future.
Inbound Marketing Versus Outbound Marketing
A simple fact of the matter is that there is no “one size fits all” strategy when it comes to marketing. There are a huge number of variables that you have to consider – from the type of message you’re trying to send to the type of audience you’re trying to reach – that will all dictate exactly how, where and most importantly why you should be contacting this particular set of people at this particular moment in their life.
Reactivation Beats Acquisition: Turn Yesterday’s “Not Now” Into Today’s Starts
Your biggest growth opportunity isn’t in the market. It’s in your database. Right now, six figures sit waiting in yesterday’s “not now” answers. When you build a reactivation rhythm—clean lists, simple offers, phone calls that serve, and paths to same-day starts—you unlock revenue that costs nothing to acquire.
Variability & Trust: The Hidden Engine of Growth
Most practices chase growth outside their doors. The truth: the fastest, least expensive lift comes from inside. Reduce variability. Increase trust. Watch conversions rise.
10 Training Mistakes Ruining Your Orthodontic Practice
Your new hire shadows for a few days. You walk them through a checklist. They learn the software. Then what? Everyone hopes they “figure it out.” A month later, the doctor is frustrated. The team is stressed. The new hire feels like they’re failing. The problem isn’t effort. The problem is this: you’re treating training like a checkbox instead of a culture.
3 Hyperlocal SEO Strategies to BOOST Your Practice in 2025
Your SEO is technically in place. Your city name sits in a few headings. Your Google Business Profile exists. On paper, you’re doing local SEO. In reality, you’re invisible to families 15 minutes away who could become lifetime patients. The practices winning right now aren’t just doing SEO for Orlando or Pensacola. They’re targeting specific neighborhoods, suburbs, and nearby towns with content that speaks directly to those communities. That’s hyperlocal SEO, and it’s the difference between ranking and becoming the obvious choice.
Aligner Profit Playbook: Pricing, Refinements, and Flow
Use ChatGPT to insert SEO excerpt here.
The Orthodontic Growth Trifecta: Marketing, Tracking Tech, and Coaching
Most practices try to buy growth with more marketing. That works until it doesn’t. If your systems leak, more demand just leaks faster. The sustainable path is a simple trifecta that turns attention into starts: marketing to create demand, tracking technology to see what’s happening, and coaching to improve what people do next. When you integrate all three, you get compounding gains. When you run only one, you burn money and morale.
Lanier Orthodontics
Lanier Orthodontics, led by Dr. Wesley Gass, is known in Dawsonville for delivering orthodontic care with a family-first approach. By combining advanced technology, personalized treatment, and a welcoming atmosphere, Dr. Gass and his team create confident smiles while making every patient feel like part of the family.
Beach Cities Orthodontics
Beach Cities Orthodontics, led by Dr. Kristin Evans Brothers and Dr. Peter Sinclair, is known in the South Bay for combining advanced orthodontic expertise with a welcoming, family-centered atmosphere. With a focus on comfort, trust, and community, their team delivers personalized care that helps every patient feel at ease while achieving confident, beautiful smiles.
Okuda Orthodontics
After partnering with HIP, everything changed. For the first time, Dr. Okuda saw consistent growth backed by real data and proven best practices. The difference was immediate and measurable, giving his practice momentum he had never experienced before.
Southern Roots Dentistry
When Southern Roots Dentistry joined forces with HIP, they embraced HIP’s Patient Acquisition and Retention Framework (PARF®) to elevate operations, improve lead handling, and enhance the patient journey. Alongside a visually polished new website, HIP introduced integrated tools like PracticeBeacon for seamless follow-up, plus recommendations for secure patient forms and payment options.
Sherman & Briscoe Orthodontics
From the start, HIP did more than launch campaigns—we brought structure. Clear systems, playbooks, and hands-on training reshaped day-to-day operations, from lead routing and front-desk scripts to KPI dashboards and a tighter creative review.
Moore Orthodontics
When Moore Orthodontics joined forces with HIP, they quickly embraced the Patient Acquisition and Retention Framework (PARF®). This gave their team the structure to handle new patient calls more effectively, track results, and keep the entire office aligned.
Rawle Orthodontics
From the start, we introduced a clear strategy supported by PracticeBeacon to streamline lead follow-up and strengthen patient communication. Alongside consistent coaching and training, we gave Rawle Orthodontics the tools to build sustainable momentum.
Leland Orthodontics
Dr. Andrew Leland sought out HIP because he finally realized his “homemade” processes hit a plateau when it came to growth for his practice. After reading Luke Infinger’s Practice Growth series of books, he declared to his team, “we’re transitioning from a small orthodontic practice into an orthodontic business!”
Harvey & Thomas Orthodontics
Harvey & Thomas Orthodontics, became known for their commitment to transforming smiles and providing exceptional patient care. Dr. Thomas and his team serve their community with warmth, precision, and a dedication to each patient’s unique journey, building a trusted reputation across the area.
Meet The Masterminds Behind Your Growth
You’re not hiring a vendor. You’re gaining a team—growth consultants, creative minds, strategists, media buyers, and trainers who are obsessed with your results.
We operate like masterminds, not marketers—fueled by the principles in Master Your Mindset and driven to think bigger, push boundaries, and lead with purpose. At HIP, mindset isn’t a buzzword—it’s the foundation of how we solve, serve, and scale.
Here are just a few benefits of working with us:
- Experts In Practice-Specific Growth Strategy
- Laser-Focused On ROI, Not Vanity Metrics
- Certified Specialists in Paid Ads & SEO
- Experienced Trainers for Front Desk & TCs
- Creatives Who Understand Branding & Conversion
- Strategic Advisors Who Treat Your Goals Like Their Own
- Relentlessly Collaborative & Always One Call Away
Get More Starts, More Time &
More Freedom Today
We’ll help you transform your practice to serve your patients better, empower your team, and build a business and lifestyle that are 100% sustainable.
The results will change more than just your numbers—they’ll change your life.
You’ve got a trusted advisor, a 60+ person team, and a proven system backing you up. All you have to do is be a great doctor—we’ll take care of the rest.