Stop Guessing.
Start Growing.
Forget surface-level tips and generic advice. We create resources that solve real problems and spark real momentum. You’ll find tools that are built to work in the real-world—no fluff here.
The GrowOrtho Podcast
Our GrowOrtho Podcast is your go-to resource for growing a thriving practice.
We’re here to pull back the curtain on what makes the top 1% of practices successful. Each episode is packed with real-world tips and proven strategies to help you optimize every part of your business—from your front desk and call center to consults, operations, and beyond.
Whether you’re looking to streamline your workflow or scale your practice, you’ll find the insight and inspiration you need right here.
Orthodontic Secrets Ebook
We specialize in helping orthodontists expand their practice by finding new patients, improving the patient intake process, positioning the practice as a provider of choice, and creating a practice culture employees and patients want to be a part of. We are so passionate about helping orthodontists become leading providers of choice that we are giving our playbook to you. We want you to see exactly how to grow your practice and the tools we have to offer to help you along the way.
Orthodontic Secrets
We specialize in helping orthodontists expand their practice by finding new patients, improving the patient intake process, positioning the practice as a provider of choice, and creating a practice culture employees and patients want to be a part of. We are so passionate about helping orthodontists become leading providers of choice that we are giving our playbook to you. We want you to see exactly how to grow your practice and the tools we have to offer to help you along the way.
How to Attract Patients With Facebook
This guide will primarily be helpful for businesses that want to generate leads or online sales. Even with these objectives in mind, there are a few stepping stones that precede turning fans into customers.
Recognizing When a New Website is Right for Your Business
Even though your instinct may tell you to embrace the full arsenal of web design tools that are available to you, there are a few that you should be avoiding at all costs. At best, they make a website more difficult to use than it needs to be. At worst, they focus too much on what is hot “now” and will force even more drastic changes in the future.
Inbound Marketing Versus Outbound Marketing
A simple fact of the matter is that there is no “one size fits all” strategy when it comes to marketing. There are a huge number of variables that you have to consider – from the type of message you’re trying to send to the type of audience you’re trying to reach – that will all dictate exactly how, where and most importantly why you should be contacting this particular set of people at this particular moment in their life.
SEO For Orthodontic Practices – A Complete Guide
Learn how SEO for orthodontic practices can attract more patients searching for braces and Invisalign. Discover proven strategies to rank higher in local search results, optimize your Google Business Profile, and grow your practice without relying on expensive ads. Get actionable tips from orthodontic SEO experts.
Stop Chasing Tactics: Why Understanding Consumer Psychology Beats Every Marketing Trick
Discover how dental marketing psychology can transform your practice. Learn the consumer behavior strategies that convert more patients than demographics alone. Stop chasing tactics and start understanding what makes patients buy dental services.
Connection Closes 50% More Dental Cases Than YOUR Credentials
Learn proven dental case acceptance strategies from Dr. Michael Sonick’s 40+ years of experience. Discover how storytelling, vulnerability, and patient-focused communication can transform treatment presentations and boost case acceptance rates in your dental practice.
The Customer-First Secret Orthodontists Are Missing
Discover how orthodontic patient experience hospitality sets practices apart. Dr. Brice Gilliam shares strategies for memorable patient care.
The Easy Growth Playbook: 5 Shifts to Accelerate Dental Practice Growth
Learn five proven marketing and workflow shifts that top dental and orthodontic practices use to double production without extra stress. Download the free Easy Growth Playbook and start scaling today.
The Anatomy of Sales: Influencing with Integrity in Orthodontics
Learn how to master ethical influence in your orthodontic practice. This guide shows you how to build trust, increase case acceptance, and scale with integrity—helping more patients say “yes” to treatment without the pressure.
Pensacola Dermatology
Since partnering with HIP in 2018, Pensacola Dermatology has achieved a 96% increase in revenue, stabilized seasonal patient flow, and built a digital presence that authentically reflects their practice. With HIP’s proven strategies and ongoing support, the practice continues to grow with confidence year after year.
Dutchess Orthodontics
Through their partnership with HIP, Dutchess Orthodontics unlocked new levels of growth, achieving over 1,000% ROI in just 30 days. With strategic guidance, proven systems, and hands-on coaching, the practice continues to see stronger patient flow, higher conversions, and lasting momentum.
Efros Orthodontics
Since 2019, the practice has more than tripled in size (from 2 to 7 locations) and has seen production increase by as much as 200 to 300%. Even in slower seasons, the momentum has stayed strong, including the single largest month Dr. Efros had ever had.
Macdonald Orthodontics
The results tell the story: 651 new leads in 2024 and a 930% return on ad spend. But the impact goes deeper. With HIP’s guidance, the practice improved conversion processes, streamlined follow-up, and aligned their team to maximize every opportunity.
Josh Johnson Orthodontics
Since joining HIP’s Patient Acquisition and Retention Framework (PARF®), Josh Johnson Orthodontics generated 775 leads in under a year, with conversion rates consistently at 75–80%. Within weeks of onboarding, 56 patients had already started treatment and 9 more were scheduled—clear proof of the system’s effectiveness.
Nelson Family Orthodontics
In a year when many practices slowed down, Nelson Family Orthodontics grew 20%. With HIP’s coaching, audits, and PracticeBeacon support, their team streamlined follow-up, reduced pending leads from over 60 to zero, and kept new consults flowing. By strengthening their systems and staying accountable, they unlocked consistent results—even in slower seasons.
Potter Orthodontics
Before partnering with HIP, Dr. Potter worked with more than 15 different marketing companies, searching for a partner who could match his vision. Despite knowing digital marketing was the key to growth, he struggled to find a company willing to guide him with clarity and accountability.
Hulme Orthodontics
From the start, we introduced a clear strategy supported by PracticeBeacon to streamline lead follow-up and strengthen patient communication. Alongside consistent coaching and training, we gave Rawle Orthodontics the tools to build sustainable momentum.
Watterson Dentistry
When Dr. Watterson began working with HIP, his goal was to attract more families, grow his orthodontic services, and create a smoother patient experience. From the start, we delivered a clear plan that combined marketing expertise, advanced tools, and hands-on coaching. The team implemented targeted campaigns, improved online presence, and integrated PracticeBeacon to manage new patient leads more efficiently. This led to $300,000 of production in the first month!
Orthodontics
We know orthodontics. Our proven framework gives you the competitive edge to stand strong in your market. We get you in front of the right prospective patients at the right time. Our tried and true process reduces friction, making it easier than ever to engage, educate, and delight your patients.
Oral Surgery
Building a credible online presence doesn’t happen overnight, but with consistent digital marketing efforts, you can top search results and achieve your dream results in no time. We’ve implemented oral surgery marketing strategies and conducted field research that makes us confident that these methods lead to a significant increase in new patient appointments and periodontal practice growth.
General Dentistry
By drawing in more prospective patients and showcasing your expertise and professionalism, you will increase new patient appointments, and your dental practice will enjoy a huge increase in revenue.
Cosmetic Dentistry
We help you identify which digital marketing efforts work best for your practice — while you focus on what you’re good at: cosmetic dentistry. Our team will make sure your practice gets noticed and achieves your desired results.
Pediatric Dentistry
Our team of skilled marketing experts will work with you to create a compelling strategy that targets patients seeking pediatric dentistry services you want to reach most, and ensures you are forging the connections you want.
Implant Dentistry
By using these dental implant marketing ideas to reach an untapped market, you are elevating your practice to the next level of success. An effective marketing strategy for these devices will attract a new customer base that will increase the growth rate of your business and allow you to perfect more smiles than ever before.
Periodontics
We rely on a variety of methods to discover your goals, desires, and needs for your periodontic practice. We craft a compelling strategy designed to boost your brand awareness and allow you to connect with patients seeking periodontic services.
Meet The Masterminds Behind Your Growth
You’re not hiring a vendor. You’re gaining a team—growth consultants, creative minds, strategists, media buyers, and trainers who are obsessed with your results.
We operate like masterminds, not marketers—fueled by the principles in Master Your Mindset and driven to think bigger, push boundaries, and lead with purpose. At HIP, mindset isn’t a buzzword—it’s the foundation of how we solve, serve, and scale.
Here are just a few benefits of working with us:
- Experts In Practice-Specific Growth Strategy
- Laser-Focused On ROI, Not Vanity Metrics
- Certified Specialists in Paid Ads & SEO
- Experienced Trainers for Front Desk & TCs
- Creatives Who Understand Branding & Conversion
- Strategic Advisors Who Treat Your Goals Like Their Own
- Relentlessly Collaborative & Always One Call Away
Get More Starts, More Time &
More Freedom Today
We’ll help you transform your practice to serve your patients better, empower your team, and build a business and lifestyle that are 100% sustainable.
The results will change more than just your numbers—they’ll change your life.
You’ve got a trusted advisor, a 60+ person team, and a proven system backing you up. All you have to do is be a great doctor—we’ll take care of the rest.