Straight teeth are the easy part. HIP practice advisor Melissa Gardner breaks down the orthodontic patient experience across four stages, from the first impression at the door to a debond celebration that turns finished patients into your best referral source.
Orthodontic Patient Experience: A Practice Advisor’s Playbook for 2026 Read More »
Community marketing is one of the most underinvested growth strategies in modern orthodontic practice marketing — not because it doesn’t work, but because its returns are harder to attribute to a specific click or campaign and therefore easier to de-prioritize in favor of channels with cleaner measurement. The practices that invest consistently in community presence,
Dental Marketing Budget Guide: Investing the Right Amount in Growth The 3-6% Benchmark: What Dental Practices Should Actually Spend The most common question we hear from practices is simple: ‘How much should we spend on marketing?’ The answer that works for most established dental practices is the 3-6% rule: invest 3-6% of your gross annual
Dental Marketing Budget Guide: Investing the Right Amount in Growth Read More »