How to Choose a Dental Marketing Agency: A Buyer’s Guide The Stakes of Choosing Wrong: Why Agency Selection Matters Choosing the wrong dental marketing agency is expensive. A poor-performing agency consumes your budget without generating results. If you spend $3,000/month with an agency for 12 months ($36,000) and acquire only 30 new patients when you […]
How to Choose a Dental Marketing Agency: A Buyer’s Guide Read More »
Growing an orthodontic practice in today’s competitive market requires more than simply running ads or maintaining a social media presence. It requires a coherent, integrated strategy that addresses every stage of the patient journey — from the moment a prospective patient first becomes aware of your practice to the day they refer their neighbor’s family
Dental Practice Community Marketing: Building Local Authority and Goodwill Why Community Marketing Still Works in the Digital Age Digital marketing dominates the conversation around dental practice growth, yet community marketing remains one of the most powerful and underutilized strategies. When a potential patient has heard through multiple community channels that Dr. Smith is the excellent
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A physician earning $350,000 a year is a top 1% earner, so why do so few build real wealth? Orthopedic surgeon Dr. Eric Nilssen breaks down the income-versus-wealth gap, tax strategy, whole life insurance, and the disability coverage every doctor needs.
Why Do High-Earning Doctors Struggle to Build Wealth? Read More »
Ranking number one means nothing if your site doesn’t convert. Luke Infinger and James Kuck walk through the six must-haves for the best orthodontic and dental website in 2026, from trust signals to tracking exactly how many new patients your site brings in.
Best Orthodontic and Dental Websites: 6 Must-Haves for 2026 Read More »
Straight teeth are the easy part. HIP practice advisor Melissa Gardner breaks down the orthodontic patient experience across four stages, from the first impression at the door to a debond celebration that turns finished patients into your best referral source.
Orthodontic Patient Experience: A Practice Advisor’s Playbook for 2026 Read More »
Community marketing is one of the most underinvested growth strategies in modern orthodontic practice marketing — not because it doesn’t work, but because its returns are harder to attribute to a specific click or campaign and therefore easier to de-prioritize in favor of channels with cleaner measurement. The practices that invest consistently in community presence,
Dental Marketing Budget Guide: Investing the Right Amount in Growth The 3-6% Benchmark: What Dental Practices Should Actually Spend The most common question we hear from practices is simple: ‘How much should we spend on marketing?’ The answer that works for most established dental practices is the 3-6% rule: invest 3-6% of your gross annual
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A patient objection is rarely a rejection, it’s a request for validation, and most of them trace back three steps earlier in the consult. HIP Creative’s coaches break down how orthodontic and dental teams turn “no” into “not yet.”
Inside the “No” That Every Orthodontist Handles Wrong Read More »
Amanda Floyd has helped grow Fishbein Orthodontics into a 100-person, nine-office group. She breaks down how to grow when the market is down: measure on a three-year CAGR, spend more on marketing, and let a confident treatment coordinator close same-day.
AI search creates a measurement problem. The value is real, patients are discovering practices through AI answers every day, but the old metrics that practices rely on do not capture it well. Website sessions can fall even as your visibility rises. Clicks can decline while your phone rings more. If you judge AI search by
Measuring ROI from AI Search: The New Metrics Every Practice Should Track Read More »
A growing share of searches now end without a click. A patient asks a question, an AI answer resolves it on the spot, and no website gets a visit. For dental practices that have invested years in their website and rankings, this zero click reality can feel like the ground shifting underfoot. If patients are
How Dental Practices Still Win Patients in a Zero-Click, AI-Answer World Read More »