Your brand is not your logo. It’s not your color palette or your website font choice. Those are expressions of your brand, but they aren’t the brand itself. Your brand is the feeling patients have when they think about your practice — the reputation you’ve built in your market, the values you visibly operate by, […]
Most orthodontists cringe at the word sales, but failing to win the consult sends patients down the street. Luke Infinger breaks down the case acceptance system HIP Creative teaches: assume the patient is pre-sold, pre-frame objections, and present one clear payment.
How Should an Orthodontic Practice Present Payment Options at the Consult? Read More »
Ranking number one for “orthodontist in your city” comes down to on-page audits, a fully optimized Google Business Profile, and link building done in the right order. Luke Infinger and James of HIP Creative break down the playbook for single and multi-location practices.
How Do You Rank Number One for “Orthodontist” in Your City? Read More »
If you’re searching for an orthodontic advertising agency, you’re likely past the “should we be advertising?” phase. You already know advertising can work. The real question is: Why isn’t it producing the kind of growth it should? At HIP, we work with orthodontic practices across some of the most competitive markets in the country, and
Orthodontic Advertising Agency That Drives More Starts (Not Just Leads) Read More »
If you’re still treating video as a nice-to-have in your orthodontic marketing strategy, it’s worth understanding how dramatically the landscape has shifted. Short-form video now drives more organic reach on social media than any other content format by a margin that isn’t even close. YouTube remains the second-largest search engine in the world. And prospective
A busy front desk can’t chase every lead, and the misses add up fast. HIP Creative’s new patient scheduling team takes follow-up off the front office completely, working a multi-touch cadence that revives leads sitting untouched for years. Here’s how they do it, and the growth one practice saw.
Most practices train once and stop. HIP’s Kayla Brown lays out the ongoing orthodontic team training cadence, SMART goals, and one-on-one system that retains staff, raises reviews, and grows case acceptance.
Orthodontic Team Training: The 15/30/60 One-on-One System That Builds Culture Read More »
Referrals have always been the most trusted form of patient acquisition for orthodontic practices. When a satisfied parent recommends your practice to their neighbor, that recommendation carries a weight that no advertisement can replicate. The prospective patient arrives with a pre-existing trust built by someone whose judgment they respect — and that trust converts to
Luke Infinger and Dr. Kyle Fagala break down when orthodontic practices should run meta ads versus Google ads, why most “bad leads” are really a follow-up problem, what a patient is actually worth, and whether discounts help or hurt your brand.
Paid Ads for Orthodontists: When to Use Meta, Google, and Discounts Read More »
Most orthodontic practices invest in marketing without a clear system for measuring what that investment returns. They know roughly what they spend on Google Ads, on their agency, on their website — but they don’t know, with any precision, how many new patient starts those investments produced or what the revenue impact actually was. That
Orthodontic Marketing ROI: How to Measure What Your Investment Is Actually Returning Read More »
Content marketing in orthodontics isn’t about publishing articles for the sake of activity. It’s about strategically creating resources that answer the specific questions your prospective patients are asking, establishing your practice as the most credible and authoritative source in your local market, and building an organic search presence that keeps working for you long after
Orthodontic Content Marketing: How to Build Authority and Rank for the Terms That Matter Read More »
Social media for orthodontic practices has evolved well past the era of posting promotional graphics once a week and calling it a strategy. Today, the practices that build genuine social media presence — ones that attract followers, generate consultation requests, and create referral-worthy content — are doing something fundamentally different from their competitors. They’re treating
Orthodontic Social Media Marketing: Building a Brand That Attracts New Patients Read More »