The question of how much to spend on marketing is one of the most common — and most contentious — topics in orthodontic practice management. Ask ten different consultants and you’ll get ten different answers, ranging from ‘marketing is an investment and you can never spend too much’ to very specific percentage-of-production benchmarks that may

Most orthodontic practices approach marketing as a collection of channels: run some Google Ads, maintain a social media presence, optimize the website for SEO, maybe do some email marketing. Each activity is managed independently, often by different vendors or team members, with different goals, different reporting, and no unifying logic connecting them to overall practice

Marketing for an orthodontic practice with two, three, or more locations is fundamentally different from single-practice marketing in ways that catch many growing groups off guard. The temptation is to replicate what worked for location one and apply it uniformly to every new location — but that approach misses the local market nuances, competitive landscapes,

Acquiring a new orthodontic patient is only the beginning of the relationship. The work of retention — keeping patients engaged, compliant, and committed to seeing treatment through to completion — is where a significant percentage of the value you’ve created in the acquisition phase can be lost or protected. Treatment abandonment, extended appointment gaps, and

Your brand is not your logo. It’s not your color palette or your website font choice. Those are expressions of your brand, but they aren’t the brand itself. Your brand is the feeling patients have when they think about your practice — the reputation you’ve built in your market, the values you visibly operate by,