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Your new hire shadows for a few days. You walk them through a checklist. They learn the software. Then what? Everyone hopes they “figure it out.” A month later, the doctor is frustrated. The team is stressed. The new hire feels like they’re failing. The problem isn’t effort. The problem is this: you’re treating training like a checkbox instead of a culture.
10 Training Mistakes Ruining Your Orthodontic Practice Read More »
Your SEO is technically in place. Your city name sits in a few headings. Your Google Business Profile exists. On paper, you’re doing local SEO. In reality, you’re invisible to families 15 minutes away who could become lifetime patients. The practices winning right now aren’t just doing SEO for Orlando or Pensacola. They’re targeting specific neighborhoods, suburbs, and nearby towns with content that speaks directly to those communities. That’s hyperlocal SEO, and it’s the difference between ranking and becoming the obvious choice.
3 Hyperlocal SEO Strategies to BOOST Your Practice in 2025 Read More »
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Aligner Profit Playbook: Pricing, Refinements, and Flow Read More »
Most practices try to buy growth with more marketing. That works until it doesn’t. If your systems leak, more demand just leaks faster. The sustainable path is a simple trifecta that turns attention into starts: marketing to create demand, tracking technology to see what’s happening, and coaching to improve what people do next. When you integrate all three, you get compounding gains. When you run only one, you burn money and morale.
The Orthodontic Growth Trifecta: Marketing, Tracking Tech, and Coaching Read More »
The digital landscape for oral and maxillofacial surgeons is shifting faster than ever. Five years ago, ranking organically in Google was enough to keep a steady flow of new implant, wisdom teeth, and jaw surgery patients. Today, patients are searching in more ways — and on more platforms — than at any point in history.
Oral Surgeon SEO – Get Found in Google Maps and AI Search Results Read More »
Most practices are sitting on six figures in easy revenue. The cash is already inside your walls, hiding in three places: unscheduled observation patients, no-shows, and unanswered calls. Run reports. Set simple targets. Work a consistent follow-up cadence. You’ll add new starts without chasing a single lead.
The FOLLOW-UP Secret That Will CHANGE Your Orthodontic Practice Read More »
If your team keeps saying the leads are bad, you don’t have a lead problem. You have a system problem. Internet leads convert when three things are true: you respond in minutes, you persist with intention, and you use the phone to build trust. Change those three behaviors and watch your start rate climb.
Your Leads Aren’t Bad. Your System Is Slow. Read More »
Most orthodontic practices don’t need more marketing. They need to stop the leaks. Missed calls, slow follow-up, and abandoned treatment plans are costing you hundreds of thousands in lost production. Here’s how to capture the demand you already earned with better systems, faster response times, and smarter reactivation strategies.
Stop Buying Leads: The Hidden Million-Dollar Growth Inside Your Orthodontic Practice Read More »
Most practices don’t have a marketing problem. They have a systems problem. The average orthodontist pours roughly $180,000 a year into marketing for mediocre results while the top 10 percent spend less and generate three to five times more new patients. Here’s the 25-system playbook they use, plus a blunt 90-day rollout that actually sticks.
The Orthodontist’s Complete Marketing & Strategy Playbook Read More »
Your patients aren’t finding you in just one place anymore. They’re discovering orthodontists in Google Maps, scanning organic results, and reading AI summaries that pick “the best” providers in their city. To show up everywhere they look, start with rock-solid SEO, then layer Answer Engine Optimization for Google’s AI Overviews and Geo-Generative optimization for ChatGPT’s local picks. The fuel behind all three? Real authority you build on your site and across the web.
How To Win Google And AI Search In 2025 For Orthodontists and Dentists Read More »
Discover why successful orthodontists focus on abundance over competition. Learn practical systems to grow your practice by serving more families better.
9 Mindset Shifts That SECRETLY Double Your Success Read More »
Most orthodontic and dental practices sit on a goldmine they never touch. Every day, people call asking about treatment. They request information. Then life happens and they disappear. But buried in those old leads are your future patients. The difference between practices that grow and those that plateau? Persistence.
The Secret To Filling Your Schedule Fast! Read More »