The Marketing Evolution When most people think of marketing today, they still think about the traditional methods of marketing. But when you really stop and evaluate these methods, they’re rather limited. Specifically, they’re limited to selling people on the advertiser’s version of the truth. There’s no assurance of a satisfactory experience for the customer. And […]
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Many physicians treat their website as simply a place to store specialty and contact information. While it’s true that this information does have its place, to have such a bare-bones website is a disservice to the 72 percent of people who use the Internet to find health information. People need your help, but you need
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The Internet has given considerable power to the modern-day customer. Reviews have become a very valuable form of currency for businesses of all kinds. And while it’s impossible to have a perfect score over a large sample size of reviews, having more positive reviews than negative ones is obviously highly desirable. One thing that’s often
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In theory, it should be easier than ever to advertise a plastic surgery practice. The reach of the Internet, the ease of social media, and an increasing obsession with body image should set the stage for success for virtually all plastic surgeons. And yet, many surgeons struggle to find the right formula to maximize their
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We see it every day, plastic surgery practices posting an office staff photo time and again in order to get a few likes on Facebook. The reasoning behind this is simply that their local competition is doing the same thing and in order to maintain relevance, they feel it necessary to keep up. The main
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The New Site is Positioned as Both a Powerful Branding Tool and Educational Resource For Consumers HIP Creative is incredibly proud to announce the completion of a new website for O’Grady Orthopaedics. Based out of the Andrews Institute in Gulf Breeze, Florida, O’Grady Orthopaedics wanted a website that provided true value and education to
HIP Creative Brands and Launches O’Grady Orthopaedics Read More »
In terms of sheer power and the possibility of reach, it’s hard to find a more important tool for marketers everywhere than Facebook. Facebook advertising gives you not only a direct channel to the site’s 1.44 billion monthly active users, but according to SproutSocial.com an incredible 49% of those users are willing to like and
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To say that video has taken the Internet by storm would be a severe understatement. Video has become so commonplace that it now comprises half of all mobile Web traffic. More than that, though, the facts show that mobile is an effective way to reach consumers. More than 90 percent of marketers use video for
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The world is changing all around us. All you have to do is look at your waiting room to see exactly where most of our attention is going. We’re more attached to our mobile devices than ever before, and so healthcare marketing must also change in order to meet the demands of the digital revolution.
Healthcare Marketing Strategy: 3 Essentials for 2016 Read More »
The entire marketing world is rapidly changing, and the cosmetic surgery industry is no exception. The former standbys of print ads and postcards can only get you so far in 2016. Today’s world requires a more digital approach, but it’s not enough to simply get a website and a Facebook page. To stay ahead
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Social media marketing is a relatively new phenomenon among physicians, but the returns that can be derived by social media marketing are unmistakable. Three out of five doctors believe that their social media efforts have a direct positive impact on the care their patients receive, and more than 80 percent of patients aged 18 to
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Gaining a loyal following in the medical industry is much easier said than done. Patients are inclined to go where their family and friends have gone, provided those individuals have had positive experiences. However, today’s shopper is more inclined to do their research before blindly committing to a physician. That gives you the perfect opportunity
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