consumer behavior

Cracking the Sales Code for Orthodontists – Pt. 2

Time: The Most Precious Commodity. Can You Afford to Ignore It? In the world of orthodontics, understanding and effectively selling time can be your secret weapon to closing more cases and turbocharging your practice growth. Ready to delve into this fascinating three-part series? Together, we’ll unravel the psychology behind the art of selling time and […]

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How to Improve New Patient Calls

Effective communication forms the bedrock of a thriving orthodontic practice. From the initial inquiry to post-treatment follow-ups, every patient interaction is an opportunity to build trust, allay concerns, and foster lasting relationships. In this comprehensive blog post, we delve into the intricacies of patient communication by dissecting actual appointment setter calls. Join us as we

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Mindset Makeover for Orthodontists with Dr. Carter Thomas

In the world of orthodontics, success is often fueled by passion, perseverance, and a growth-oriented mindset. Dr. Carter Thomas’s journey into the field started with a childhood dream inspired by his father, a pediatric dentist. However, fate had other plans, leading him to discover a fascination for orthodontics and a partnership that would shape his

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