Most dental practices run paid ads before they have built a real online presence, and that sequence is why the ads underperform. Luke Infinger of HIP Creative explains the Congruence Effect: why your brand and findability have to come first, and what the data says about the cost of getting it backwards.
The Brand Strategy Mistake Costing Your Dental Practice Patients! Read More »
The question of how much to spend on marketing is one of the most common — and most contentious — topics in orthodontic practice management. Ask ten different consultants and you’ll get ten different answers, ranging from ‘marketing is an investment and you can never spend too much’ to very specific percentage-of-production benchmarks that may
How Much Should an Orthodontic Practice Spend on Marketing? A Practical Budget Guide Read More »
Pediatric Dentistry Marketing: Winning the Parent Decision and Child Experience The Dual-Audience Challenge: Marketing to Parents, Serving Children Pediatric dentistry marketing faces a unique challenge: you’re marketing to one audience (parents) who make the decision, but serving another audience (children) who are the actual patients. This dual-audience dynamic fundamentally changes what messaging, positioning, and marketing
Pediatric Dentistry Marketing: Winning the Parent Decision and Child Experience Read More »