Amanda Floyd has helped grow Fishbein Orthodontics into a 100-person, nine-office group. She breaks down how to grow when the market is down: measure on a three-year CAGR, spend more on marketing, and let a confident treatment coordinator close same-day.
AI search creates a measurement problem. The value is real, patients are discovering practices through AI answers every day, but the old metrics that practices rely on do not capture it well. Website sessions can fall even as your visibility rises. Clicks can decline while your phone rings more. If you judge AI search by
Measuring ROI from AI Search: The New Metrics Every Practice Should Track Read More »
A growing share of searches now end without a click. A patient asks a question, an AI answer resolves it on the spot, and no website gets a visit. For dental practices that have invested years in their website and rankings, this zero click reality can feel like the ground shifting underfoot. If patients are
How Dental Practices Still Win Patients in a Zero-Click, AI-Answer World Read More »
For an orthodontic practice, no single asset influences AI local search more than your Google Business Profile. When a nearby patient asks an assistant or Google itself for the best orthodontist in town, the answer is often built directly from profile data and reviews. That makes your profile less like a directory listing and more
Optimizing Your Orthodontic Google Business Profile for AI-Powered Local Search Read More »
Financing and payment plan messaging is one of the most impactful — and most mishandled — elements of orthodontic marketing. When done well, transparent financing communication removes one of the primary barriers to case acceptance: the belief that orthodontic treatment is financially out of reach. When done poorly, it positions your practice as the discount
How to Market Orthodontic Financing Without Cheapening Your Brand Read More »