Zach Dykes

Stop Blaming Your Teamโ€”Fix Your System

When something breaks in your dental practiceโ€”whether itโ€™s the schedule falling apart, collections slipping, or a team member underperformingโ€”itโ€™s tempting to point the finger at people. But what if the real problem isnโ€™t the person, but the system theyโ€™re working in? Tiffany Fleisch, a seasoned fractional COO and longtime operator in dental organizations, has a […]

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Why Focusing On NEW PATIENTS Is The KEY To Dental Success

Most dental practices focus their marketing efforts on landing the โ€œbig ticketโ€ treatments โ€” full arches, implants, and cosmetic makeovers. But at Southern Roots Dentistry in Shreveport, Louisiana, Abby Howell and her team took a radically different path. They built a thriving, multi-location practice by focusing on the smallest starting point possible: getting new patients

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Too Successful to Sell? The Exit Strategy No One Talks About

Most young orthodontists are told to grow. Faster. Bigger. More locations. More chairs. But no one talks about what happens when you actually succeedโ€”when youโ€™ve grown a large, high-performing practice only to discover itโ€™s now too big to sell.ย ย Thatโ€™s exactly the position Dr. Sami Webb found herself in after two decades of building one of

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Secrets Every Ortho Resident Should Know Before Applying

Youโ€™ve completed your training. Youโ€™re clinically ready. But the marketplace doesnโ€™t reward readinessโ€”it rewards relevance, resonance, and results. So the question isnโ€™t how do I get hired? The real question is: How do I become the most strategic investment a practice can make? Letโ€™s reframe the game entirely. Understand The Employerโ€™s True Buying Criteria Orthodontic

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This Is Why Your Orthodontic Practice Isnโ€™t Growing Anymore

Veteran orthodontists have years of experience, established reputations, and steady patient flows. But success can sometimes lead to complacency. Running a thriving practice requires constant awareness and adaptation. Here are common pitfalls seasoned orthodontists face and how to avoid them. 1. Ignoring Cash Flow A full schedule doesnโ€™t always mean financial health. Over time, small

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The BIGGEST Mistakes Orthodontic Startups Make (And How to Avoid Them!)

Starting an orthodontic practice is exciting, but it comes with challenges that can make or break your success. Many new orthodontists fall into the same traps, leading to financial strain, poor patient retention, and slow growth. Avoid these common mistakes to build a thriving practice from day one. 1. Underestimating The Cash Crunch Starting a

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Grow Your Online Authority: Key SEO Practices for Orthodontists

Why SEO Matters More Than Ever Patients turn to Google first when searching for orthodontic care. If your practice isnโ€™t showing up in search results, youโ€™re losing potential patients to competitors who are. Local SEO ensures that when someone searches โ€œorthodontist near me,โ€ your practice appears at the top. It positions your practice in front

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How to Grow Your Dental Practice Without Losing Profit

Growing a dental practice is a dream for many dentists. Expanding to multiple locations, increasing revenue, and creating a thriving business that serves more patients sounds like an ideal path. However, growth for the sake of growth can lead to financial and operational pitfalls. In this post, weโ€™ll break down key insights from industry expert

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Grow Your Practice: The One Hire That Changes Everything

Growing an orthodontic or dental practice requires more than just excellent patient care. It demands strategic marketing, community engagement, and consistent follow-ups. One of the most effective ways to achieve rapid growth is by hiring a full-time marketing coordinator. In this blog post, weโ€™ll break down why this role is crucial, what they should do

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The Million-Dollar Front Desk โ€“ What Top Practices Do Differently

Your front desk is the lifeblood of your orthodontic or dental practice. Itโ€™s the first touchpoint for potential patients and the glue that keeps your operations running smoothly. A well-trained, empathetic, and organized front desk team can significantly impact your bottom line, ensuring that no call goes unanswered and every patient feels valued. Hereโ€™s how

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Your Ultimate Blueprint To Starting An Orthodontic Practice!

Starting your own orthodontic practice is a big step, but it doesnโ€™t have to be overwhelming. How can you budget for marketing? What strategies will help you bring in patients and stand out from other practices? In this guide, weโ€™ll answer these questions with simple, practical advice to help you succeed right from the start.

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