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Zach Dykes

Tracking and Following Up with Pending Patients: Chapter 6 of The Ultimate Treatment Coordinator

In the ever-competitive world of healthcare, retaining patients and ensuring they receive the best possible care is paramount to the success of your practice. Despite your team’s commitment to helping patients make informed decisions, there will always be those who are not yet ready to pursue treatment, leaving your practice on a “pending” status. This […]

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Positioning the Same-Day Start: Chapter 5 of The Ultimate Treatment Coordinator

In today’s fast-paced world, dental practices are striving to keep up with the demand for efficient and prompt services. One proven strategy that has been working wonders for many dental offices is starting the treatment on the same day as the free consultation. But why is it so crucial to get the patient in the

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Employing Fee and Pricing Strategies: Chapter 4 of The Ultimate Treatment Coordinator

For many patients, the cost of orthodontic treatment is a major barrier to getting the care they need. Oftentimes, patients will put off treatment because they don’t have the money upfront to pay for it. As a result, it’s important for your treatment coordinator (TC) to be able to discuss treatment costs in a way

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Implementing the 30-Minute Consultation: Chapter 3 of The Ultimate Treatment Coordinator

The success of any orthodontic practice is based on their ability to bring new patients in the door. However, if you are already seeing a large number of patients, it can be difficult to accommodate the influx of new consults without having to work longer hours. In this blog post, we will discuss how the

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Fostering the Right Mindset: Chapter 2 of The Ultimate Treatment Coordinator

Change is inevitable, and this is especially true when it comes to business. As the world around us shifts and evolves, so too must our businesses. While change can be uncomfortable, it’s often necessary in order to achieve growth within our organizations. This is especially true for those in the orthodontics industry who are striving

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Reevaluating the Treatment Coordinator (TC) Role: Chapter 1 of The Ultimate Treatment Coordinator

When a lead comes to your office for an initial consultation, they are taking a leap of faith. They know they want to get their crooked teeth straightened, but they don’t know if they will like you, your office, or your team. They’re not sure if the process will fit into their life and schedule.

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Introduction to The Ultimate Treatment Coordinator

Introducing Book 2 of The Orthodontic Practice Growth Series—The Ultimate Treatment Coordinator: Closing Secrets of the Nation’s Top 1% Orthodontic Practices by Luke Infinger! This series focuses on the Treatment Coordinator role, which is the person responsible for inspiring new patients to make the commitment to the process of straightening their teeth and building a

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The Right Way to Scale a Business: Strategies and Tips for Long-Term Growth

Luke Infinger is the founder and CEO of HIP, a full-service marketing orthodontic agency based in Pensacola, FL. Over the past decade, Luke has successfully scaled his agency to become one of the top firms in the orthodontic space with over 10 million in annual revenue. So, how did Luke do it? Here are some

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How Orthodontist Dr. Ben Fishbein Changed His Life with a Simple Shift in Thinking

Orthodontist Dr. Ben Fishbein is a man who knows the value of a simple shift in thinking. With years of experience in the industry and a passion for helping others, he has transformed not only his own life but the lives of those around him. In this episode, we will explore the key principles that

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Conclusion of Front Desk Secrets

When I was put in charge of Chick-fil-A’s leadership program many years ago, I quickly realized that the customer service experience is one of the most important aspects for any business. It was in this season of my life that I learned a lot about customer service, effective communication, and leadership. Not only did this

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A Team That Understands the Best Practices for Growth: Chapter 10 of Front Desk Secrets

Having a well-trained team that understands best practices for growth is essential if you want your practice or business to reach its full potential. To achieve success it’s necessary to create an efficient team structure by separating outpatient care center duties from those of the front desk—while still allowing them both to work together seamlessly—so

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A Team That Benefits from the Patient Care Center: Chapter 9 of Front Desk Secrets

As an orthodontist, you understand how important it is to provide your patients with a positive and welcoming experience. You want them to feel comfortable and at ease when they come into your office. You also know that if their first impression of the practice isn’t great, they may be less likely to return for

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