Orthodontics

Dr. Ouellette, the owner of St. Johns Orthodontics, faced the challenge of slow, steady growth in his practice after six years of operation. With a Google presence that was weak and a desire to see his practice grow beyond its current state, Dr. Ouellette sought a partner who could help him reach new heights.

When we met Dr. Ana Castilla, she had been running her practice since 2013, growing it from averaging nine starts per month to now doing well over 1,000 starts per year. Since purchasing the practice, her model has evolved over the years, becoming more specialized and more in-tune with the demographic of her target patients.

Dr. Connor Despot bought his practice in Buda, TX, in October of 2019. And while he was planning on growth from the beginning, he describes those early days as “pure chaos.” They were almost 100% dependent on doctor and patient referrals initially, which meant that revenue was unpredictable and outside their control. So they started spending big money on Google ads but couldn’t tell if it was bringing them any business. Dr. Despot was determined to succeed and serve his growing community. And he realized that if he wanted to grow, he’d need to invest in the systems and partners to help him plan, track, and scale that growth. So he hired HIP and implemented our Patient Acquisition and Retention Framework (PARF®). The rest, as they say, is history…

Dr. Kristen Knecht opened the doors to her brand new practice just days before the COVID pandemic hit. From the very beginning she knew Knecht Orthodontics needed a strong brand identity and an enjoyable experience that would convert a potential lead from information gathering to happy patient. With the help of HIP’s Brand Identity Process and Patient Acquisition and Retention Framework™, Dr. Knecht brought in over half a million dollars worth of digital leads into her pipeline in just 10 months and during a pandemic.

Cassinelli, Shanker & Baker Orthodontics is a beloved institution in the Cincinnati area, with a ⭐⭐⭐⭐⭐ rating on Google on over 650+ reviews. So they’ve done a lot of things right over the years. But when they came to us, they didn’t want to let complacency keep them from realizing their potential. They knew that more growth was possible and wanted a way to squeeze more profit out of their multi-location practice.

When we met Dr. Jennifer Eisenhuth, she had been running her ‘startup’ practice for 15 years. But, after years of growth and building a well-known practice in the Twin Cities region, her business had hit a wall. And then she met HIP: “I liken it to a rocketship…it was amazing! We started to see the results almost instantly.”

The City of Pensacola sits at the very end of Florida’s Panhandle, about 10 miles from the Alabama border. In 2020, the entire county checked in at a population of just 316,691 people—so it’s not the first place you’d think to look for the nation’s biggest orthodontic success story.

But Dr. Ben Fishbein didn’t let others’ expectations hold him back. When we met him in 2014, he had already grown a successful $2.6M practice. And while many doctors might have felt satisfied to grow slowly and temper their expectations at that point…not Dr. Ben.