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Your Job Doesn't Start When the Patient Says Yes... It Starts When They Say No - Blog

Your Job Doesn’t Start When the Patient Says Yes… It Starts When They Say No

Your job as a treatment coordinator does not begin when a patient agrees. It begins when uncertainty shows up. If every patient immediately said yes, you would not need to exist. High-quality orthodontic care requires leadership, not order-taking. Leadership is only needed when there is doubt.

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10 Training Mistakes Ruining Your Orthodontic Practice

Your new hire shadows for a few days. You walk them through a checklist. They learn the software. Then what? Everyone hopes they “figure it out.” A month later, the doctor is frustrated. The team is stressed. The new hire feels like they’re failing. The problem isn’t effort. The problem is this: you’re treating training like a checkbox instead of a culture.

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3 Hyperlocal SEO Strategies to BOOST Your Practice in 2025

Your SEO is technically in place. Your city name sits in a few headings. Your Google Business Profile exists. On paper, you’re doing local SEO. In reality, you’re invisible to families 15 minutes away who could become lifetime patients. The practices winning right now aren’t just doing SEO for Orlando or Pensacola. They’re targeting specific neighborhoods, suburbs, and nearby towns with content that speaks directly to those communities. That’s hyperlocal SEO, and it’s the difference between ranking and becoming the obvious choice.

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