Do you feel your current marketing is failing to hit the mark? Noticed a decline or stagnation in your new patient numbers when you were expecting a boost? You more than likely need to review your strategies and give them a shake-up. If you haven’t yet ventured into marketing your practice, it is vital that […]
Marketing is perhaps the most important function of any small business. After all, even the best providers of products and services have no chance of survival if nobody knows they exist. Despite this, the vast majority of small businesses have no marketing budget. This not only diminishes the ability of a company to advertise its
One of the frequently asked questions we get at HIP from business owners is if they should completely outsource their Inbound Marketing or manage their marketing in-house. This decision can rely on multiple factors; cost, employees, and capabilities. The majority of the time the biggest factor in this decision is based on cost. When a
In recent years, society as a whole has become increasingly reliant on technology. And just as the world has changed, so too must advertising; in particular, the mediums companies use to send their messages must be updated to reflect modern times. Despite this, we’ve seen companies continue to rely on traditional methods of Outbound Marketing.
The Marketing Evolution When most people think of marketing today, they still think about the traditional methods of marketing. But when you really stop and evaluate these methods, they’re rather limited. Specifically, they’re limited to selling people on the advertiser’s version of the truth. There’s no assurance of a satisfactory experience for the customer. And
We see it every day, plastic surgery practices posting an office staff photo time and again in order to get a few likes on Facebook. The reasoning behind this is simply that their local competition is doing the same thing and in order to maintain relevance, they feel it necessary to keep up. The main
To say that video has taken the Internet by storm would be a severe understatement. Video has become so commonplace that it now comprises half of all mobile Web traffic. More than that, though, the facts show that mobile is an effective way to reach consumers. More than 90 percent of marketers use video for
The world is changing all around us. All you have to do is look at your waiting room to see exactly where most of our attention is going. We’re more attached to our mobile devices than ever before, and so healthcare marketing must also change in order to meet the demands of the digital revolution.
Gaining a loyal following in the medical industry is much easier said than done. Patients are inclined to go where their family and friends have gone, provided those individuals have had positive experiences. However, today’s shopper is more inclined to do their research before blindly committing to a physician. That gives you the perfect opportunity
The New Site Features a Fresh Look, Helpful Content and a Superior User Experience HIP Creative, a digital marketing agency based out of Pensacola, Florida, is excited to announce the launch of the newly designed Patterson Plastic Surgery website. Loaded with a fresh new look and reams of compelling content, it was designed to
If you’re looking for proof that no two websites are created equally, look no farther than the ways in which various people are utilizing inbound marketing. If inbound marketing is capable of telling us anything, it’s that a large number of different websites are actually created with a misguided mission in mind. Take a moment
HIP is proud to announce the website redesign for PEX, an industry and world leader in the production of Electronic Brake Wear Sensors. The new site has been completely redesigned from the ground up to not only reflect the organization’s rigid attention to detail, but also the cutting edge technology that it utilizes on a