Inbound marketing

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Inbound Marketing: Build an in-house team or hire an agency?

One of the frequently asked questions we get at HIP from business owners is if they should completely outsource their Inbound Marketing or manage their marketing in-house. This decision can rely on multiple factors; cost, employees, and capabilities. The majority of the time the biggest factor in this decision is based on cost.   When …

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Decline of outbound marketing

The Decline of Outbound Marketing

In recent years, society as a whole has become increasingly reliant on technology. And just as the world has changed, so too must advertising; in particular, the mediums companies use to send their messages must be updated to reflect modern times. Despite this, we’ve seen companies continue to rely on traditional methods of Outbound Marketing. …

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What is Inbound Marketing?

The Marketing Evolution When most people think of marketing today, they still think about the traditional methods of marketing. But when you really stop and evaluate these methods, they’re rather limited. Specifically, they’re limited to selling people on the advertiser’s version of the truth. There’s no assurance of a satisfactory experience for the customer. And …

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Doctor on iPad

The Key to Attracting Patients in Plastic Surgery

We see it every day, plastic surgery practices posting an office staff photo time and again in order to get a few likes on Facebook. The reasoning behind this is simply that their local competition is doing the same thing and in order to maintain relevance, they feel it necessary to keep up. The main …

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How Video Testimonials Can Help Your Plastic Surgery Practice

To say that video has taken the Internet by storm would be a severe understatement. Video has become so commonplace that it now comprises half of all mobile Web traffic. More than that, though, the facts show that mobile is an effective way to reach consumers. More than 90 percent of marketers use video for …

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5 Ways to Attract New Patients to Your Medical Office

Gaining a loyal following in the medical industry is much easier said than done. Patients are inclined to go where their family and friends have gone, provided those individuals have had positive experiences. However, today’s shopper is more inclined to do their research before blindly committing to a physician. That gives you the perfect opportunity …

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Pattersonplastic.surgery on iPad

HIP Positions Patterson Plastic Surgery as an Industry Leader With New Website Design

The New Site Features a Fresh Look, Helpful Content and a Superior User Experience   HIP Creative, a digital marketing agency based out of Pensacola, Florida, is excited to announce the launch of the newly designed Patterson Plastic Surgery website. Loaded with a fresh new look and reams of compelling content, it was designed to …

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Inbound Marketing Websites: Everything You Want to Know.

If you’re looking for proof that no two websites are created equally, look no farther than the ways in which various people are utilizing inbound marketing. If inbound marketing is capable of telling us anything, it’s that a large number of different websites are actually created with a misguided mission in mind. Take a moment …

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