marketing budget in 2017

Why You Need a Marketing Budget for 2017

Marketing is perhaps the most important function of any small business. After all, even the best providers of products and services have no chance of survival if nobody knows they exist. Despite this, the vast…

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Inbound Marketing: Build an in-house team or hire an agency?

One of the frequently asked questions we get at HIP from business owners is if they should completely outsource their Inbound Marketing or manage their marketing in-house. This decision can rely on multiple factors; cost,…

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Decline of outbound marketing

The Decline of Outbound Marketing

In recent years, society as a whole has become increasingly reliant on technology. And just as the world has changed, so too must advertising; in particular, the mediums companies use to send their messages must…

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What is Inbound Marketing?

The Marketing Evolution When most people think of marketing today, they still think about the traditional methods of marketing. But when you really stop and evaluate these methods, they’re rather limited. Specifically, they’re limited to…

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Doctor on iPad

The Key to Attracting Patients in Plastic Surgery

We see it every day, plastic surgery practices posting an office staff photo time and again in order to get a few likes on Facebook. The reasoning behind this is simply that their local competition…

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How Video Testimonials Can Help Your Plastic Surgery Practice

To say that video has taken the Internet by storm would be a severe understatement. Video has become so commonplace that it now comprises half of all mobile Web traffic. More than that, though, the…

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Doctor on Macbook Pro

Healthcare Marketing Strategy: 3 Essentials for 2016

The world is changing all around us. All you have to do is look at your waiting room to see exactly where most of our attention is going. We’re more attached to our mobile devices…

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5 Ways to Attract New Patients to Your Medical Office

Gaining a loyal following in the medical industry is much easier said than done. Patients are inclined to go where their family and friends have gone, provided those individuals have had positive experiences. However, today’s…

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HIP Positions Patterson Plastic Surgery as an Industry Leader With New Website Design

The New Site Features a Fresh Look, Helpful Content and a Superior User Experience   HIP Creative, a digital marketing agency based out of Pensacola, Florida, is excited to announce the launch of the newly…

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Inbound Marketing Websites: Everything You Want to Know.

If you’re looking for proof that no two websites are created equally, look no farther than the ways in which various people are utilizing inbound marketing. If inbound marketing is capable of telling us anything,…

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PEX before and after website

A Website Redesign for PEX

HIP is proud to announce the website redesign for PEX, an industry and world leader in the production of Electronic Brake Wear Sensors. The new site has been completely redesigned from the ground up to…

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