healthcare marketing

Improving Online Reputations: Tips for Healthcare Providers

A healthcare professional’s reputation is crucial to the success of their practice. In years past, reputations were made and lost largely by word of mouth. Now, the internet largely influences the reputation of doctors, practice coordinators, and other medical professionals. Accordingly, they must monitor and manage what is posted on their websites and other medically-related …

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HIP Creative Launches a New Brand for Top Orthopaedic Group

HIP Creative, the industry leading inbound marketing agency based out of Pensacola, Florida, is pleased to announce that it has recently completed work on a significant brand re-imagining for Florida Bone and Joint Specialists. As a six-member independent orthopaedic surgery practice based out of the Andrews Institute for Orthopaedics and Sports Medicine in Gulf Breeze, …

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managing negative reviews

Tips for Managing Negative Reviews for Medical Practices

The Internet has given considerable power to the modern-day customer. Reviews have become a very valuable form of currency for businesses of all kinds. And while it’s impossible to have a perfect score over a large sample size of reviews, having more positive reviews than negative ones is obviously highly desirable. One thing that’s often …

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Cosmetic Surgery Marketing: 4 Ways to Stay Ahead in 2016

  The entire marketing world is rapidly changing, and the cosmetic surgery industry is no exception. The former standbys of print ads and postcards can only get you so far in 2016. Today’s world requires a more digital approach, but it’s not enough to simply get a website and a Facebook page. To stay ahead …

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3-REASONS-YOUR-MEDICAL-SOCIAL-MEDIA-MARKETING-ISNT-DRIVING-RESULTS

3 Reasons Your Medical Social Media Marketing Isn’t Driving Results

Social media marketing is a relatively new phenomenon among physicians, but the returns that can be derived by social media marketing are unmistakable. Three out of five doctors believe that their social media efforts have a direct positive impact on the care their patients receive, and more than 80 percent of patients aged 18 to …

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5-Ways-to-Attract-New-Patients-to-Your-Medical-Office-

5 Ways to Attract New Patients to Your Medical Office

Gaining a loyal following in the medical industry is much easier said than done. Patients are inclined to go where their family and friends have gone, provided those individuals have had positive experiences. However, today’s shopper is more inclined to do their research before blindly committing to a physician. That gives you the perfect opportunity …

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