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Luke Infinger

TikTok Dentists

15 TikTok Dentists That are Using the App Brilliantly

Nothing captures your patient’s eye online like video. So if you aren’t using TikTok yet, you’re missing out on a free channel for marketing your practice. Using social media to promote your orthodontic practice adds another dimension to your branding. Creating a strong presence on social media is critical to building a powerful regional brand […]

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Local SEO for Orthodontists: Put Your Practice on the Map

You could have a fantastic orthodontic practice with a beautiful location and top-notch staff. Still, if you aren’t easy to find online through local search results, nobody is going to know it. For most patients, the search for an orthodontist starts with a Google search. And the first result gets 10x the number of clicks

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Orthodontic Marketing Software

The All-in-One Orthodontic Marketing Software

Growing an orthodontic practice in 2023 (or beyond) will be nearly impossible without orthodontic marketing software. Gone are the days when you could rely on doctor referrals and brand marketing to drive consistent and predictable growth. The shopping patterns, expectations, and preferences of patients have changed. And you need to change with them. The only

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Tracking & Reporting for Orthodontists with Gaidge

In this GrowOrtho Podcast Episode, we will be learning more about Gaidge with their COO, Suzanne Wilson. Orthodontists need to be able to track their production and collection data in order to analyze their business performance. Gaidge has developed software that makes this process easier and more efficient. This software allows orthodontists to generate detailed

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Orthodontic Treatment Coordinator

Orthodontic Treatment Coordinator: The Secret to Soaring Sales

Your Treatment Coordinator (TC) is the secret weapon behind your orthodontic practice’s success. Why? Because a great Treatment Coordinator is on a mission to start new patients. They make patients feel at ease, simplify complex topics, and get treatment started quickly so that you and your patients are both happy. If you think of your

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Leadership, Culture, and Business Tips for Orthodontists and Dentists

Glad to have you back for our latest episode of the GrowOrtho podcast. In today’s episode, we sit down with Michael Dinsio, a dental practice consultant and strategist. Michael started in backing but has been a practice consultant for about 15 years. He and his team at Next Level Consultants help doctors at every stage

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The Secrets to High-Converting Orthodontist Websites

Your orthodontist website is more than a virtual business card. It is the face of your practice online and an opportunity to build trust with visitors and convert them into paying patients. In this article, we’ll look at the elements to include in every orthodontic website design to ensure that you’re converting visitors into patients

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Start-Ups, Acquisitions, and Transitions for Orthodontic & Dental Practices

We’re happy to have you back for another episode of the GrowOrtho podcast. Today’s episode features a conversation with Robert Montgomery. Rob is the founder of the law firm of Robert H. Montgomery III, Esquire, P.C. He and his team focus exclusively on the healthcare space—about 90% of his firm’s 25-year history has focused on

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Do Your Ads Make Money? A Guide to Marketing ROI for Orthodontics

There’s a simple rule for growing an orthodontics practice: if you want to grow, you’ll need to invest. The competition nowadays is too sophisticated for an orthodontist to scale a practice without investing aggressively in marketing. But it’s more complicated than simply spending money… Because if you want to grow quickly and profitably, you’ll need

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