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Healthcare providers rely increasingly on technology to help them optimize processes, find more patients, and stay ahead of the competition. PatientPop is quickly becoming one of the most popular practice management solutions for healthcare providers wanting to boost their online presence and improve patient engagement. In this article, we’ll dive into PatientPop to understand what […]
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With treatment costs, a leading concern for many patients, essential dental care and orthodontic work are often avoided. Offering payment plans to your orthodontic patients is a great way to help them overcome their financial concerns. But did you know it can also help to grow your practice and add zeros to your bottom line?
There’s no escaping it. It has taken over our lives to a large part and influences so many aspects of how we shop, interact, work, and more. Can you guess what we’re talking about? That’s right, social media. With the average American spending up to 3 hours a day on their social media, it is
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A healthcare professional’s reputation is crucial to the success of their practice. In years past, reputations were made and lost largely by word of mouth. Now, the internet largely influences the reputation of doctors, practice coordinators, and other medical professionals. Accordingly, they must monitor and manage what is posted on their websites and other medically-related
Improving Online Reputations: Tips for Healthcare Providers Read More »
HIP Creative, the industry leading inbound marketing agency based out of Pensacola, Florida, is pleased to announce that it has recently completed work on a significant brand re-imagining for Florida Bone and Joint Specialists. As a six-member independent orthopaedic surgery practice based out of the Andrews Institute for Orthopaedics and Sports Medicine in Gulf Breeze,
HIP Creative Launches a New Brand for Top Orthopaedic Group Read More »
Healthcare in the U.S. has evolved considerably during the past few years, and that near-continual state of flux means marketers have to be keenly aware of both current and emerging trends that can help keep their clients’ practices competitive. Here are four steps you can – and should – be taking to market your practice
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Many physicians treat their website as simply a place to store specialty and contact information. While it’s true that this information does have its place, to have such a bare-bones website is a disservice to the 72 percent of people who use the Internet to find health information. People need your help, but you need
3 Essentials for your Medical Practice Website Read More »
The Internet has given considerable power to the modern-day customer. Reviews have become a very valuable form of currency for businesses of all kinds. And while it’s impossible to have a perfect score over a large sample size of reviews, having more positive reviews than negative ones is obviously highly desirable. One thing that’s often
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The entire marketing world is rapidly changing, and the cosmetic surgery industry is no exception. The former standbys of print ads and postcards can only get you so far in 2016. Today’s world requires a more digital approach, but it’s not enough to simply get a website and a Facebook page. To stay ahead
Cosmetic Surgery Marketing: 4 Ways to Stay Ahead in 2016 Read More »
Social media marketing is a relatively new phenomenon among physicians, but the returns that can be derived by social media marketing are unmistakable. Three out of five doctors believe that their social media efforts have a direct positive impact on the care their patients receive, and more than 80 percent of patients aged 18 to
3 Reasons Your Medical Social Media Marketing Isn’t Driving Results Read More »
Gaining a loyal following in the medical industry is much easier said than done. Patients are inclined to go where their family and friends have gone, provided those individuals have had positive experiences. However, today’s shopper is more inclined to do their research before blindly committing to a physician. That gives you the perfect opportunity
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Dental marketing is integral to the success of any dentistry. It allows you to learn more about your competition, reach new patients based on your location, and get in contact with prospective patients who want to learn more about the types of services you have to offer. Dental marketing is also a crucial factor in
Dental Marketing – Top Strategy’s To Win In Your Market Read More »
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