Digital Marketing for Cosmetic and Plastic Surgeons iPad

Digital Marketing for Cosmetic & Plastic Surgeons

Digital Marketing for Cosmetic & Plastic Surgeons

We live in a world that’s constantly changing. The mediums through which we communicate and through which we access media are completely different than they were even a decade ago. And yet, many marketers have remained stuck in the past. This is especially true in the medical industry which, for the most part, clings tightly to the marketing tactics of yesteryear.

We live in a world that’s constantly changing. The mediums through which we communicate and through which we access media are completely different than they were even a decade ago. And yet, many marketers have remained stuck in the past. This is especially true in the medical industry which, for the most part, clings tightly to the marketing tactics of yesteryear.

Healthcare Marketing: A Guide to Digital Marketing Strategies

Healthcare Marketing: A Guide to Digital Marketing Strategies

You’ve probably heard the term inbound marketing thrown around in professional circles. It’s a primary buzzword in modern marketing, and with good reason. Inbound marketing fills in all the gaps left by old-school marketing. It’s tailored directly to the person that sees it, resolving a defined need of that individual. It’s quick, accessible, and inexpensive. And unlike the billboard, it’s data-driven. In other words, you’ll be able to track everything that takes place as a result of your marketing.

You’ve probably heard the term inbound marketing thrown around in professional circles. It’s a primary buzzword in modern marketing, and with good reason. Inbound marketing fills in all the gaps left by old-school marketing. It’s tailored directly to the person that sees it, resolving a defined need of that individual. It’s quick, accessible, and inexpensive. And unlike the billboard, it’s data-driven. In other words, you’ll be able to track everything that takes place as a result of your marketing.

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How To Attract Customers With Facebook

How To Attract Customers With Facebook

This guide will primarily be helpful for businesses that want to generate leads or online sales. Even with these objectives in mind, there are a few stepping stones that precede turning fans into customers.

This guide will primarily be helpful for businesses that want to generate leads or online sales. Even with these objectives in mind, there are a few stepping stones that precede turning fans into customers.

Recognizing When a New Website is Right for Your Business

Recognizing When a New Website is Right for Your Business

Even though your instinct may tell you to embrace the full arsenal of web design tools that are available to you, there are a few that you should be avoiding at all costs. At best, they make a website more difficult to use than it needs to be. At worst, they focus too much on what is hot “now” and will force even more drastic changes in the future.

Even though your instinct may tell you to embrace the full arsenal of web design tools that are available to you, there are a few that you should be avoiding at all costs. At best, they make a website more difficult to use than it needs to be. At worst, they focus too much on what is hot “now” and will force even more drastic changes in the future.

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Inbound Marketing vs Outbound Marketing

Inbound Marketing vs Outbound Marketing

A simple fact of the matter is that there is no “one size fits all” strategy when it comes to marketing. There are a huge number of variables that you have to consider - from the type of message you’re trying to send to the type of audience you’re trying to reach - that will all dictate exactly how, where and most importantly why you should be contacting this particular set of people at this particular moment in their life.

A simple fact of the matter is that there is no “one size fits all” strategy when it comes to marketing. There are a huge number of variables that you have to consider - from the type of message you’re trying to send to the type of audience you’re trying to reach - that will all dictate exactly how, where and most importantly why you should be contacting this particular set of people at this particular moment in their life.